There are two professions that are considered the oldest profession in our species history. One of them is a bit too adult to be discussed here. But the other is sales. And sales is just another word for marketing.
Marketing has been an integral part of our species development since we waded out of the oceans. It allows us to trade. It allows us to develop. It allows us to advance. Most of the world now lives under capitalist ideology, which is based on marketing. But just as society changes, so does marketing. Today we are looking at the small tech firm that single-handedly revolutionized modern marketing.
TechNotia is a small firm operating out of Silicone Valley in California. As we all know, Silicone valley is THE leading area of tech and development in the western world. It is where all the best minds meet to create the cutting edge of tech and where technological trends are decided.
TechNotia specializes in marketing solutions involving newer technologies and platforms. You most likely haven’t heard of them as they have operated under a few names and mainly deal directly with large companies rather than the general public.
Some of their notable achievements include assisting in refining some of the bigger search engines that compete with Google and helping to re-brand a few of the most popular fast food chains online personas.
The Big Revolution
Thanks to the advent of TV and radio we saw the world of marketing change forever. And then the internet changed it again. TechNotia was present in the third big change in this line.
In our digital age, advertising is handled a lot differently that is used to be. Billboards are replaced with pop-up ads. TV commercials are changed for YouTube adverts. And a lot of people are more than sick of this type of marketing. It has taken something that was meant to be a way to connect people and turned it into nothing more than an online advert hub.
But TechNotia was involved in a form of marketing that is a lot less invasive. It focuses around using subtle blogging methods to generate interest in a site and boost its standing on both search engines and in the public eye.
Blog Optimization involves refining your blog layout and functionality to boost its exposure. Methods such as SEO and link building are great ways of doing this that were heavily introduced and refined by TechNotia and a few other firms.
I found niche edits to be a great type of link when optimizing your blog for maximum exposure. It turns out the idea of nice edits and their functionality is directly a result of the work TechNotia did in this field. Along with a lot of the functionality of quality SEO as well.
All of these methods are favorable as they are a lot more subtle that traditional advertising. In fact, 99% of the time users of websites that make use of these functions don’t even know they are being advertised to. This means consumers have less marketing shoved in their faces and businesses can boost their standing while also improving their reputation.
It has been proven that people prefer companies that are a lot less forceful with their advertising. So if you are in need of a marketing fix for your business, you might want to look into some of the various methods devised by TechNotia to help improve your websites exposure.