In the constantly updating age of social media, it is important to keep up to date on the varying ways to advertise your company and its services, and what that advertising does for you and your company. In this article you will find the greatest social media platforms to display your company on; why you should be using them, and how.
Facebook is the world’s largest social media giant, and it shows with over one billion active users every month, giving you the potential for you to be seen by the most users possible. Unfortunately, Facebook is less friendly than other sites of the same nature with it having a lower engagement rate with brands than sites like Twitter or YouTube, meaning it is important to have a larger, more diverse following to make sure that you are noticed, increasing your chance of going viral. With over sixty million businesses on Facebook, it is necessary to have a Facebook page, especially if you’re looking to compete with any other companies on social media.
Twitter is a great platform to use for advertising directly through interaction with consumers and other companies. Most large, well-known brands, music artists, and influencers have an active Twitter account that is used daily to advertise to millions of people.
Twitter gives you the ability to directly interact with your fanbase and respond to feedback making it an excellent tool for spreading your brand on social media. One of the most well-known Twitter accounts being Wendy’s, who have used their Twitter account to be as savage as possible replying to messages from their fans giving them tones of attention and making them one of the most popular fast-food Twitter accounts.
Instagram is a must-have for when you are aiming for the younger demographic with a massive 75% of all 18-24 years olds using the site. Instagram is a necessity for those that want to interact with and get shared amongst younger audiences with its sleek design and snappy algorithm catering to the younger audience allowing them to find what they’re interested in using the explore page.
This is a website for any brand, new or old, showing a competitive environment on the site with influencers starting off small and growing a huge following in a matter of weeks. Instagram users also have access to the inbuilt analytic tool called “insights” to find which demographics are interacting with your content; how your content is getting shared and how valuable your content is, check out this guide to post insights on instagram.
YouTube is a platform you need to utilize if you’re wanting to get recognized. With over a billion hours watched every day and its own premium service that you should be taking advantage of, YouTube Premium. A service that users pay a monthly fee to get rid of adverts and gain the ability to watch exclusive content. The appeal of YouTube is the ability to go from having no views on a video to millions in a matter of days, or even hours! This is due to the YouTube algorithm that allows for traffic towards your channel no matter how many subscribers or likes you have with YouTubes main goal to show its users the content they want to see making you money off ads played on your videos and spreading awareness of your brand for the low cost of… nothing.
Keep in mind that there are other social media sites you can and should advertise and have accounts on. it’s just worth keeping in mind that these are the best and most useful ones that we could find.