How Companies are Using TikTok as a Marketing Tool

Maria
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The way in which companies market their businesses has drastically changed in the last few decades. In the past, companies would turn to advertise techniques such as billboards and TV adverts. But times have changed and the old marketing methods are no longer effective. The world seems to have moved entirely online and so if a business wants to find success, then it must move all of its usual marketing techniques online too. 

As the world of general marketing has advanced, so has the world of marketing your business online. When companies first started using online platforms to advertise their businesses there were limitations on how they could do so. Aside from the standard online ad and video sponsorship, there were not many marketing options. However, more and more platforms are finding success on the internet and with this success comes to brand new opportunities for business marketing,  

 

The newest platform that has been taking the world by storm is TikTok. TikTok is a video-sharing platform that allows content creators to share short clips based on essentially any topic. It is hard to go anywhere these days without being exposed to TikTok. This does not just mean on the internet, advertisements for the site can be seen in the real world and on television.  

Due to the sheer popularity of TikTok, there is no wonder why companies have turned to the site as a marketing tool, but how exactly are they utilizing the features that TikTok has to offer? 

Interacting with existing content creators 

One of the most popular and arguably most successful ways in which companies are using TikTok as a marketing tool is through collaborations with pre-existing content creators. Much like youtube, a lot of the content creators on TikTok have managed to find fame that transcends the limits of the site.  

With this fame comes a lot of fans and a big audience, so any smart business owner will choose to collaborate with a content creator in order to appeal to their fans. Collaboration can be done in a number of ways, depending on the kind of business that you own. If a business sells a certain product, then they will usually give the content creator a selection of this product along with a sum of money. As a result of this, the content creator will be expected to make a video showing them using your product or talking about it. If a business offers a service rather than a product, then the content creator would be expected to create a video of them engaging with this service.  

This marketing technique is extremely successful as fans are often highly influenced by the actions of their favorite content creator, so there is no wonder why so many businesses have chosen to use this marketing technique to advertise their companies.  

Personal business account 

As well as using the popularity of other creators, many businesses have chosen to create their own personal TikTok. Having an independent account is extremely beneficial to businesses. First of all, it allows them to directly advertise their business and show their followers exactly what products and services they have to offer.  It also allows them to engage directly with their customers through the comment section as well as personal messages. This means that companies are able to easily access customer feedback and also respond to any concerns or compliments that their customers may have in relation to their products, which will allow them to provide a good quality of customer service. 

Having an independent TikTok account will also mean that the business can earn money from the account. TikTok pays content creators that bring a lot of traffic to the site, so this means you can make some additional income to support the business.  It’s not easy to get a popular TikTok site up and running, but you can buy cheap tiktok likes with paypal to get your business page up and going.  

Having a personal business account is extremely beneficial in terms of understanding what is working and what is not working with your business.  TikTok works with analytics, so you can see the engagement with certain products and posts.  

About Post Author

Maria

Maria was always a peoples’ person so she thought why not make a career out of this? So that’s how thenina was born!
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