How To Market a Digital Product in the Physical World

Maria
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Read Time:4 Minute, 44 Second

Digital products have very quickly become one of the most commonly purchased types of products in the world. With the meteoric rise of smartphones and video gaming becoming a widely popular and lucrative industry, there is an unprecedented amount of money to be made in selling things that have no actual existence in the physical world.

With this rise in a whole new, metaphysical form of product, humanity has had to develop new and ever-creative ways to describe and sell these bundles of data to each other, and hopefully, I should be able to teach a few basics and give some ideas here.

 

What is a Digital Product?

Firstly, we should clear something up; What exactly is a digital product? Though this might seem obvious to yourself, it isn’t always completely clear to the layman. A digital product is anything sold that exists purely on some sort of computer. This covers everything from video games bought on an online store to ebooks, music, applications, and even military programs.

 

Why should I sell digital?

Without the need for manufacturing and worrying about minimizing the cost of acquiring materials and buildings, digital products can allow anyone with enough know-how to make a lot of money, regardless of how much staff or capital they have. A lot of these products will also have close real-world equivalents, which helps a lot in formulating marketing strategies, as you can base your strategy on existing strategies for similar products.

 

Pricing

Although it doesn’t always pop straight to mind when you think about marketing, the price of a product brings a lot of implicit qualities to a product which consumers will subconsciously think about when they read the price tag of your product. With many digital products being cheap to develop and almost completely costless to replicate, it can be very tempting to charge very small amounts for your product.

Unfortunately, pricing yourself too low will not only affect profits, but it will also make customers distrust your product. People have certain price points which they associate with different levels of quality for different products and it is hard to sway them out of those zones, so do your research of similar products and work out where in the pricing range you can expect to get the most sales and stick around there.

 

Bonuses

Everyone loves a freebie, from the poorest to the richest of society. In the physical world, you will often find high-ticket items and services come with a lot of added extras, displayed as “free of charge” despite the fact that you still have to pay to receive those items. The usual issue here is that providing additional products often incurs a decent cost to the seller.

The magic of digital sales swoops in here to help, as adding bonuses to purchases will cost you next to nothing while making any purchase more desirable to the customer, and uniquely with digital products, this can be implemented at any price point! Even something as simple and easy to make as a themed wallpaper can tip someone from a window-shopper to a customer.

 

Influence the people, influence the market

“Influencer” has become a popular term to describe those who often make their money on the internet using largely their looks and personality. Essentially the same as “e-celebs”, these people blog and vlog to huge audiences of tens of thousands to even millions of adoring fans. Tapping into these huge markets of people can be difficult and costly, but the rewards are more than worth it.

 

Community spirit

Influencer communities are unique in that they are much more easily swayed than regular groups of people when their favorite personality is selling them something. This creates a mutually-beneficial ecosystem where the product makes some money and earns some recognition, the influencer gets paid and their community gets their hand on exciting new products recommended to them by someone they trust.

This has led to a huge number of influencers taking on marketing and partnerships with companies and have earned many products space in the public eye. I bet you can even think of a dozen products marketed to you by influencers which you would never have heard of otherwise! You may have even noticed that any influencer can sell anything, meaning that you can even get your vps hosting company off the ground using Instagram models.

 

Old-school

All of the traditional methods of marketing can also work wonders for your digital product. These days even the largest bill-boards will frequently be occupied by such products as Netflix, Amazon Prime, and even various VPN companies. Getting your product’s name out there in any way can help!

 

Shop Yourself Around

Many digital companies also choose to visit conventions around the world to give a public face to their virtual world and hand out physical freebies to keep themselves in your mind. All sorts of conventions from business conventions filled with high-ticket clients to comic conventions filled with thousands of susceptible buyers can be a fantastic feeding ground for hopeful capitalists.

As you can see, it isn’t so hard to find ways to get the word out about your digital product, and you should never see the digital nature of something as a barrier to making some money. Public opinion of digital products has started to sway away from the traditional idea of distrusting anything online, and anti-virus software is more advanced than ever, so your customers will often sleep easy buying from your brand.

Maria

About Post Author

Maria

Maria was always a peoples’ person so she thought why not make a career out of this? So that’s how thenina was born!
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Are Billboards still a Viable Marketing Strategy?

Maria
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Read Time:3 Minute, 4 Second

With the business world going through such significant developments in recent years the way in which many companies choose to advertise their services to the world has also seen a lot of change. The world has become a place of online interaction and advertising is no exception to this, many businesses stick to social media as a means of marketing their products due to the fact that is so accessible and affordable, making a social media account for your company allows you to reach a large number of people very easily without having to pay for the fees that come with the more physical methods of advertising. With online advertising seemingly taking over, it could be said that dated methods like using huge billboards are becoming irrelevant and not worth the huge amounts of money they charge to put up the advert for a small period of time.

 

Location

If you wish to have an effective marketing billboard there is a lot to consider especially when you think about how easy it is to use online advertising outlets which are much cheaper. One way that you can help ensure your billboard is doing all that it can for your business is to ensure that you choose the right location, location is key as you want to attract and spread the word about your company to as many people as you can. Locations like at the side of the motorway or on the outskirts of a city location are the best as these are places where traffic builds and people will be spending a longer period of time in the presence of your board. If you choose the right location you significantly increase the number of people and the number of time people spend looking at your billboard and thus increase the chances of them remembering your company.

 

Design

How you design your advertising billboard is also very important to how successful this advertising method is in bringing you more customers, you are going to want something that is clear to read and understand whilst being eye-catching enough to grab the attention of passers-by. You should think about using bright colors to make the billboard stand out and to help make it more memorable, it is important that your billboard cannot be compared to any others around the city as you don’t want your brand to be compared to anything else. The font you choose is also very important as you want people driving past in cars to be able to read what you are saying with ease, why not use the best instagram font generators to find a font that is easy to read and has a nice design quality to it.

 

Essential Information

One of the final ways to ensure that your billboard is still a useful aspect of your marketing strategy would be to ensure that you include the right content, with any form of advertising it is important that your message is clear and that it is obvious to potential customers who read your billboard what you are selling. Without clarity, people are likely to not acknowledge your advertisement which makes the whole process redundant and a huge waste of money and resources. A great way to make sure that you are being clear enough in your advertising whilst capturing the attention of passers-by is to include an element of comedy. If you are successful in entertaining people with your billboard it is likely that it is going to receive an increased amount of positive reactions and bring more customers into your business.

Maria

About Post Author

Maria

Maria was always a peoples’ person so she thought why not make a career out of this? So that’s how thenina was born!
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Why a Happy Workforce is Essential to Your Business Success

Maria
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Read Time:3 Minute, 41 Second

The work of the business is one of the most volatile places anyone can ever explore. With over 60% of new start-ups failing within the first 3 years and mass lay-offs happening around the world due to the Covid-19 crisis, it is more important now than ever to find as many ways as possible to keep your business facing forward and producing a profit. In this article, we will be briefly exploring why keeping your most valuable resource content at work can make the difference between a failed business and a 7-figure buy-out.

 

Work within your Means

You may have spent hundreds of hours a month slaving over your brand new idea for a business and put in huge amounts of money while overworking yourself half to death, but that doesn’t mean that your employees should be following suit. You may have been motivated by your extreme passion, but those under you will likely be motivated by the fact they have a job.

Sometimes it can feel like your staff isn’t putting nearly as much into this as you are, making you think you should hire in new people or find a way to get them to work harder, but such thinking just ends you in this endless list of “would you rather” questions. In the end, it is only yourself who should be putting in this kind of work and the rest might require some patience.

 

Your Staff aren’t Superheroes

It may seem counter-intuitive, but having people spend more time working in a week actually lowers their productive output. The 40-hour workweek is far more lenient than the week’s employees have historically been put through, but there is a very good reason that it has become the standard.

There are many health risks associated with working much longer than 40 hours a week, such as increased stress, increased likelihood of substance abuse, and significant increases in health issues further on in life. Beyond all this, there is this simple fact that people who don’t get enough sleep and time away from work find themselves severely hindering their creative ability, which leads to further stress as they start to underperform at work.

 

There’s Value in Happiness

Beyond the simple downsides of unhappy staff, let’s move on to the positive aspects of happy staff. Keeping your business’ work environment pleasant and comfortable helps clear your employee’s minds of stress and encourages them to seriously knuckle down and excel.

A few extra plants and maintaining the aesthetics of an office may seem like redundant spending, but it has been shown time and time again that this is the exact sort of thing that directly translates into positive working habits amongst employees as they feel more encouraged to turn up to work and do a great job. After all, everyone is more productive when they are relaxed and enjoying themselves.

 

Learn from the Greats

There doesn’t have to be a limit to how impressive your working environment is. Many companies have proved this, such as gaming studio Valve, which has an unbelievably relaxed atmosphere, allowing staff to pick and choose exactly what they wish to work on. This has allowed them to dig down and discover the raw creative passion in their already skilled developers and allows them to produce widely appreciated products.

The internet and tech colossus Google have prided themselves for decades on treating their staff almost like hotel guests, giving them all of the freedom they desire with their workweeks and work-loads, basing their success on their output instead of restricting how they produce it.

 

Food for Thought

In these tumultuous times, it is more important than ever to keep a close eye on your profit margins and spending. Nevertheless, keeping your workforce happy can be one of the most important acts you take as a business owner. It is always worth listening to your employee’s needs and letting them know that, even though they are at work, they shouldn’t feel like they are trapped.

Allowing employees to free their minds and feed their creativity brings an unparalleled advantage above other companies, especially in these times where one person with a great idea can make all the difference in a sea of failed attempts.

Maria

About Post Author

Maria

Maria was always a peoples’ person so she thought why not make a career out of this? So that’s how thenina was born!
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