Why a Happy Workforce is Essential to Your Business Success

Maria
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Read Time:3 Minute, 41 Second

The work of the business is one of the most volatile places anyone can ever explore. With over 60% of new start-ups failing within the first 3 years and mass lay-offs happening around the world due to the Covid-19 crisis, it is more important now than ever to find as many ways as possible to keep your business facing forward and producing a profit. In this article, we will be briefly exploring why keeping your most valuable resource content at work can make the difference between a failed business and a 7-figure buy-out.

 

Work within your Means

You may have spent hundreds of hours a month slaving over your brand new idea for a business and put in huge amounts of money while overworking yourself half to death, but that doesn’t mean that your employees should be following suit. You may have been motivated by your extreme passion, but those under you will likely be motivated by the fact they have a job.

Sometimes it can feel like your staff isn’t putting nearly as much into this as you are, making you think you should hire in new people or find a way to get them to work harder, but such thinking just ends you in this endless list of “would you rather” questions. In the end, it is only yourself who should be putting in this kind of work and the rest might require some patience.

 

Your Staff aren’t Superheroes

It may seem counter-intuitive, but having people spend more time working in a week actually lowers their productive output. The 40-hour workweek is far more lenient than the week’s employees have historically been put through, but there is a very good reason that it has become the standard.

There are many health risks associated with working much longer than 40 hours a week, such as increased stress, increased likelihood of substance abuse, and significant increases in health issues further on in life. Beyond all this, there is this simple fact that people who don’t get enough sleep and time away from work find themselves severely hindering their creative ability, which leads to further stress as they start to underperform at work.

 

There’s Value in Happiness

Beyond the simple downsides of unhappy staff, let’s move on to the positive aspects of happy staff. Keeping your business’ work environment pleasant and comfortable helps clear your employee’s minds of stress and encourages them to seriously knuckle down and excel.

A few extra plants and maintaining the aesthetics of an office may seem like redundant spending, but it has been shown time and time again that this is the exact sort of thing that directly translates into positive working habits amongst employees as they feel more encouraged to turn up to work and do a great job. After all, everyone is more productive when they are relaxed and enjoying themselves.

 

Learn from the Greats

There doesn’t have to be a limit to how impressive your working environment is. Many companies have proved this, such as gaming studio Valve, which has an unbelievably relaxed atmosphere, allowing staff to pick and choose exactly what they wish to work on. This has allowed them to dig down and discover the raw creative passion in their already skilled developers and allows them to produce widely appreciated products.

The internet and tech colossus Google have prided themselves for decades on treating their staff almost like hotel guests, giving them all of the freedom they desire with their workweeks and work-loads, basing their success on their output instead of restricting how they produce it.

 

Food for Thought

In these tumultuous times, it is more important than ever to keep a close eye on your profit margins and spending. Nevertheless, keeping your workforce happy can be one of the most important acts you take as a business owner. It is always worth listening to your employee’s needs and letting them know that, even though they are at work, they shouldn’t feel like they are trapped.

Allowing employees to free their minds and feed their creativity brings an unparalleled advantage above other companies, especially in these times where one person with a great idea can make all the difference in a sea of failed attempts.

Maria

About Post Author

Maria

Maria was always a peoples’ person so she thought why not make a career out of this? So that’s how thenina was born!
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A Look at Different Marketing Techniques Used Around the World

Maria
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Read Time:4 Minute, 2 Second

Global marketing is a powerful tool and a competitive field. It is difficult to take a product and market it to an entire planet. There are some companies that have done this to great success such as Coca-Cola, McDonald’s, and Starbucks. All of them household names with locations across the globe.

But the interesting thing about marketing, even global, is that it differed from country to country. Wherever you go you will find various different marketing techniques being employed to entice customers to spend their hard-earned money. Today we want to take a tour around the globe and examine some of these differing techniques. We will also examine how effective or ineffective these strategies actually are.

The United States of America

It is easy to forget that the USA, while called one country made up of states, is really 50 countries slapped together. Each state is gigantic. Bigger than most countries. And yet they all fall under one flag. And this shared heritage makes it easy to market to a large population.

To many outsiders, America looks like one big Disneyland. Everywhere you go you are bombarded with advertisements, slogans, logos, and free-samples. The country is the epicenter of capitalism. America makes use of the most basic marketing tactics. But they are basic because they work.

You have your cheap and corny TV adverts, playing around the clock on a number of stations. You have radio adverts and billboards everywhere. America loves to use happy, smiling imagery with bright colors and over the top actors. The idea is to create a positive association with the products being marketed. And it often works. It does mean that people visiting America are often overwhelmed by the constant stream of marketing.

Germany

Germany takes a more subtle approach to its marketing tactics. The German people are industrious and logical people. They are creative and strong-willed and don’t waste time on frivolous adverts. This is why you will find German marketing techniques often are direct and to the point.

Germans don’t need all the fluff and filler when they want to find zuckerfest geschenke für kinder or a new car or Xmas gifts. This means companies can focus more on the product. This is great for consumers as you are presented with all the needed information to make an informed purchase.

You will find that Germany uses less physical marketing as well. While there are still bus-stop adverts, billboards, and posters, they are in smaller numbers than America. Think of it like Times Square vs a Library. One is subtle, quiet, and filled with the needed information. The other is a museum of adverts and bright flashing slogans.

The United Kingdom

The UK has been the focus of the world’s attention for a while now due to Brexit. They have spent four years trying to get a deal sorted. But we mention Brexit as it is a great look into the advertising techniques of the UK.

In the UK, you will find advertising is everywhere, but it is a lot subtler than in the USA. Think of it as a middle ground between Germany and the USA. There are plenty of bus adverts and posters. But they aren’t as in your face or direct. British TV also has stricter regulations about TV adverts as well. Generally, the commercials you see in England are a lot more polished and professional. Not just anyone can get their advert on TV as the prices for it are a lot higher.

Since the nation is so small compared to the USA, any company can really market themselves to everyone. So that means there is a lot more competition. This is why it is mainly the big companies that use traditional advertising techniques.

Brexit is a prime example of how the UK uses more subtle advertising. The Leave campaign employed a lot of stealth marketing tactics to get people on their side. Utilizing a lot of social media and interviews rather than direct marketing. This sort of tactic can be seen a lot in the UK.

Australia

Australia is a beautiful land. White sandy beaches with crystal clear waters. Beautiful wildlife and stunning scenery. And the marketing strategies of Australia seem to match this. Like the USA, Australia is filled with cheesy commercials and visual imagery in public. Albeit to a lesser degree, it is still present. But rather than using slogans and catchphrases, Australia banks more into visual imagery.

A large percentage of the Australian population is made up of immigrants. So businesses over there try to appeal to these people by presenting them with images of the traditional Australian dream. Sexy models running along beaches. Beautiful sunsets viewed by a loving couple. Family BBQs in the summer sun.

Maria

About Post Author

Maria

Maria was always a peoples’ person so she thought why not make a career out of this? So that’s how thenina was born!
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