The 2021 Guide to Finding your Target Demographic

Maria
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Read Time:4 Minute, 34 Second

Being a business owner can be an extremely difficult task, though you may walk into it thinking that you will make a lot of money and pursue your interest, you are in fact welcomed with a long list of issues that you have to overcome before you can become successful.   

There are a lot of things that you have to think about as a business, from marketing to pricing your goods. However, before you can focus on anything else you first need to make sure that you have found your target demographic.  

Finding your target demographic should be the first thing that you do when setting up a business.  After all, how are you supposed to know how to plan your marketing and general customer outreach if you do not know who your customer will be. You could always set out a general marketing tactic, but this would not be nearly as effective as a targeted marketing campaign, which is why finding your target demographic is so important. 

Now that you know the importance of finding your target demographic, then you may be wondering how you can go about doing so. Here is the 2021 guide to finding your target demographic.  

 

Do Some Public Screening 

The best thing that you do when trying to find out the target demographic for your product is to do a public screening, a public screening will give you the chance to communicate with the general public and gain their opinions and what they believe is the right demographic for the product.  

A very common thing for businesses to do is hold something called tester evenings. These evenings consist of setting aside separate groups of people under different demographics, so male and females and different age groups are a great way to set this up. 

You then ask this group of people to try your product, which you can gain their responses on. Usually, it is a good idea to set aside a questionnaire for them all to fill out and the one with the most positive response will usually be the target demographic that you will go for.  

 

Use your common sense 

A large part of figuring out what your target demographic depends on the use of common sense.  Say you are a business that specializes in the sales of cbd flower you aren’t going to hold testing groups for children.  

The same can be said about a lot of products, as you won’t necessarily target your female sanitary product line at men over 50. If you have a good marketing team as a part of your business, then they should be able to work out a general idea of who you should be targeting your product at. However, not every business has a dedicated marketing team, and if this is the case then you have to depend on yourself to figure it out. If you are someone that is having issues trying to figure out what your potential demographic may be, then you could always ask for advice from your fellow business owners, as they are usually more than happy to offer advice to those who may be in need of it. 

 

Check out competitors  

If you are someone that has a product or service that can be compared to pre-existing products, then a really easy thing that you can do in order to try and figure out your target demographic is looking at products that already exist on the market.  

You can then look at their product and their advertising techniques to see who they advertise to. You will be able to easily tell which particular demographic that they are advertising to, just by looking at small aspects of their ads. For example, if a company makes an advertisement for their product, they will usually use actors that fit into their target demographic. This is an extremely useful way of understanding your competitor’s demographic, so be sure to look out for things like this.  

Not only can you get an idea of what demographic other businesses are targeting, but you can get an understanding of what potential target audiences are being neglected. You may notice that a lot of companies are specifically targeting one demographic, and you may believe that another should also be targeted.  Targeting a demographic that is not being targeted by similar businesses will give you a USP which will really make you stand out from other businesses, which may improve the popularity of your business.  

 

Trial Advertising 

Something that is commonly done by businesses is something known as trial advertising. Trial advertising consists of running a number of different ads that are targeted at different demographics. These ads are then looked at to see which one had the best overall response.  Thanks to the use of social media metrics, you can now see exact analytics of how posts have been interacted with.  

You can use these metrics to figure out which of your trial ads have received more interaction for your desired target audience, you can then use this data to decide which demographics you are going to promote your products to. 

Something that we recommend is that you make sure that your advertising and promotions are targeted but not too exclusive, as you can still gain custom from other demographics that are not the ones that you have specifically selected.  

About Post Author

Maria

Maria was always a peoples’ person so she thought why not make a career out of this? So that’s how thenina was born!
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A Breakdown of Microsofts Most Popular Marketing Tactics

Maria
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Read Time:3 Minute, 8 Second

Technology is one of the things that has most affected the rapid changes in society as it changed everything. Society now is so different from society before the technological boom, life then would be unrecognizable. We live in a time where it is possible to find anything out on the internet in less than a minute from the best sea of thieves hacks available to how to ice skate and every possible topic you can think of in between. One of the most well-known technology companies is Microsoft. Microsoft was founded back in 1975 in Albuquerque by two childhood friends from Seattle, Bill Gates and Paul Allen. Whilst one of the main reasons they managed to become a tech giant is because of the quality and consistency of their products, but it is also because they are one of the best companies at marketing. We’ve created a breakdown of the tactics and techniques Microsoft uses to market itself.  

 

Advertising

Advertising is the most popular and the most well-known marketing tactic. There isn’t a successful company that doesn’t spend lots of resources on trying to make their advertising as good as it can possibly be. Advertising is the act of getting your products promoted, the most common way to advertise is to pay for a space in something like a magazine or on a billboard to promote your product. This will help your products to reach more people and it will make it more likely for more sales to occur. As Microsoft has such great products to promote, their advertising campaigns are always a success as their products and the company speak for themselves. Microsoft is also a very rich company so they can afford bigger advertising campaigns than smaller businesses, which again helps to reach more people.  

Sales Promotion

Sales promotions are one of the most successful forms of marketing and are one of the most well-received tactics used on consumers. Everyone loves a sale; it makes people want to purchase more as if they don’t, they feel like they’re missing out as most sales promotions only last for a short period of time. Sales promotions have been shown to massively increase sales numbers whether it’s a price reduction or an offer like buy one get a one-half price, it is always popular among consumers. As Microsoft is an extremely wealthy company, they can afford to frequently offer these discount deals which means they’re always helping their sales, other smaller companies may not be able to offer deals like Microsoft do as it may cause them to make a loss on their products that they cannot afford. 

 

Direct Marketing

As Microsoft has such a loyal and solid customer base they can often focus on direct marketing. Direct marketing is a technique in which Microsoft would communicate directly with groups of consumers that they have identified as target customers. Microsoft uses many different types of direct marketing, they use internet marketing mainly, which is also referred to as digital marketing. This is the main type that they use as it is the least expensive but is also becoming the most effective. Digital marketing is promoting products on the internet as this generates traffic which can often lead to new business. They also use social media marketing which is likely to become the most effective form of marketing in the next decade. The other forms that are becoming less effective but still generate some business include display adverts, email and text message marketing, experimental marketing, and they often still send mail directly to people’s homes.  

About Post Author

Maria

Maria was always a peoples’ person so she thought why not make a career out of this? So that’s how thenina was born!
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Why a Happy Workforce is Essential to Your Business Success

Maria
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Read Time:3 Minute, 41 Second

The work of the business is one of the most volatile places anyone can ever explore. With over 60% of new start-ups failing within the first 3 years and mass lay-offs happening around the world due to the Covid-19 crisis, it is more important now than ever to find as many ways as possible to keep your business facing forward and producing a profit. In this article, we will be briefly exploring why keeping your most valuable resource content at work can make the difference between a failed business and a 7-figure buy-out.

 

Work within your Means

You may have spent hundreds of hours a month slaving over your brand new idea for a business and put in huge amounts of money while overworking yourself half to death, but that doesn’t mean that your employees should be following suit. You may have been motivated by your extreme passion, but those under you will likely be motivated by the fact they have a job.

Sometimes it can feel like your staff isn’t putting nearly as much into this as you are, making you think you should hire in new people or find a way to get them to work harder, but such thinking just ends you in this endless list of “would you rather” questions. In the end, it is only yourself who should be putting in this kind of work and the rest might require some patience.

 

Your Staff aren’t Superheroes

It may seem counter-intuitive, but having people spend more time working in a week actually lowers their productive output. The 40-hour workweek is far more lenient than the week’s employees have historically been put through, but there is a very good reason that it has become the standard.

There are many health risks associated with working much longer than 40 hours a week, such as increased stress, increased likelihood of substance abuse, and significant increases in health issues further on in life. Beyond all this, there is this simple fact that people who don’t get enough sleep and time away from work find themselves severely hindering their creative ability, which leads to further stress as they start to underperform at work.

 

There’s Value in Happiness

Beyond the simple downsides of unhappy staff, let’s move on to the positive aspects of happy staff. Keeping your business’ work environment pleasant and comfortable helps clear your employee’s minds of stress and encourages them to seriously knuckle down and excel.

A few extra plants and maintaining the aesthetics of an office may seem like redundant spending, but it has been shown time and time again that this is the exact sort of thing that directly translates into positive working habits amongst employees as they feel more encouraged to turn up to work and do a great job. After all, everyone is more productive when they are relaxed and enjoying themselves.

 

Learn from the Greats

There doesn’t have to be a limit to how impressive your working environment is. Many companies have proved this, such as gaming studio Valve, which has an unbelievably relaxed atmosphere, allowing staff to pick and choose exactly what they wish to work on. This has allowed them to dig down and discover the raw creative passion in their already skilled developers and allows them to produce widely appreciated products.

The internet and tech colossus Google have prided themselves for decades on treating their staff almost like hotel guests, giving them all of the freedom they desire with their workweeks and work-loads, basing their success on their output instead of restricting how they produce it.

 

Food for Thought

In these tumultuous times, it is more important than ever to keep a close eye on your profit margins and spending. Nevertheless, keeping your workforce happy can be one of the most important acts you take as a business owner. It is always worth listening to your employee’s needs and letting them know that, even though they are at work, they shouldn’t feel like they are trapped.

Allowing employees to free their minds and feed their creativity brings an unparalleled advantage above other companies, especially in these times where one person with a great idea can make all the difference in a sea of failed attempts.

About Post Author

Maria

Maria was always a peoples’ person so she thought why not make a career out of this? So that’s how thenina was born!
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