Are Billboards still a Viable Marketing Strategy?

Maria
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Read Time:3 Minute, 4 Second

With the business world going through such significant developments in recent years the way in which many companies choose to advertise their services to the world has also seen a lot of change. The world has become a place of online interaction and advertising is no exception to this, many businesses stick to social media as a means of marketing their products due to the fact that is so accessible and affordable, making a social media account for your company allows you to reach a large number of people very easily without having to pay for the fees that come with the more physical methods of advertising. With online advertising seemingly taking over, it could be said that dated methods like using huge billboards are becoming irrelevant and not worth the huge amounts of money they charge to put up the advert for a small period of time.

 

Location

If you wish to have an effective marketing billboard there is a lot to consider especially when you think about how easy it is to use online advertising outlets which are much cheaper. One way that you can help ensure your billboard is doing all that it can for your business is to ensure that you choose the right location, location is key as you want to attract and spread the word about your company to as many people as you can. Locations like at the side of the motorway or on the outskirts of a city location are the best as these are places where traffic builds and people will be spending a longer period of time in the presence of your board. If you choose the right location you significantly increase the number of people and the number of time people spend looking at your billboard and thus increase the chances of them remembering your company.

 

Design

How you design your advertising billboard is also very important to how successful this advertising method is in bringing you more customers, you are going to want something that is clear to read and understand whilst being eye-catching enough to grab the attention of passers-by. You should think about using bright colors to make the billboard stand out and to help make it more memorable, it is important that your billboard cannot be compared to any others around the city as you don’t want your brand to be compared to anything else. The font you choose is also very important as you want people driving past in cars to be able to read what you are saying with ease, why not use the best instagram font generators to find a font that is easy to read and has a nice design quality to it.

 

Essential Information

One of the final ways to ensure that your billboard is still a useful aspect of your marketing strategy would be to ensure that you include the right content, with any form of advertising it is important that your message is clear and that it is obvious to potential customers who read your billboard what you are selling. Without clarity, people are likely to not acknowledge your advertisement which makes the whole process redundant and a huge waste of money and resources. A great way to make sure that you are being clear enough in your advertising whilst capturing the attention of passers-by is to include an element of comedy. If you are successful in entertaining people with your billboard it is likely that it is going to receive an increased amount of positive reactions and bring more customers into your business.

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Maria

Maria was always a peoples’ person so she thought why not make a career out of this? So that’s how thenina was born!
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The Four Greatest Platforms to Market Your Company On

Maria
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Read Time:3 Minute, 6 Second

In the constantly updating age of social media, it is important to keep up to date on the varying ways to advertise your company and its services, and what that advertising does for you and your company. In this article you will find the greatest social media platforms to display your company on; why you should be using them, and how.

 

Facebook

Facebook is the world’s largest social media giant, and it shows with over one billion active users every month, giving you the potential for you to be seen by the most users possible. Unfortunately, Facebook is less friendly than other sites of the same nature with it having a lower engagement rate with brands than sites like Twitter or YouTube, meaning it is important to have a larger, more diverse following to make sure that you are noticed, increasing your chance of going viral. With over sixty million businesses on Facebook, it is necessary to have a Facebook page, especially if you’re looking to compete with any other companies on social media.

 

Twitter

Twitter is a great platform to use for advertising directly through interaction with consumers and other companies. Most large, well-known brands, music artists, and influencers have an active Twitter account that is used daily to advertise to millions of people.

Twitter gives you the ability to directly interact with your fanbase and respond to feedback making it an excellent tool for spreading your brand on social media. One of the most well-known Twitter accounts being Wendy’s, who have used their Twitter account to be as savage as possible replying to messages from their fans giving them tones of attention and making them one of the most popular fast-food Twitter accounts.

 

Instagram

Instagram is a must-have for when you are aiming for the younger demographic with a massive 75% of all 18-24 years olds using the site. Instagram is a necessity for those that want to interact with and get shared amongst younger audiences with its sleek design and snappy algorithm catering to the younger audience allowing them to find what they’re interested in using the explore page.

This is a website for any brand, new or old, showing a competitive environment on the site with influencers starting off small and growing a huge following in a matter of weeks. Instagram users also have access to the inbuilt analytic tool called “insights” to find which demographics are interacting with your content; how your content is getting shared and how valuable your content is, check out this guide to post insights on instagram.

 

YouTube

YouTube is a platform you need to utilize if you’re wanting to get recognized. With over a billion hours watched every day and its own premium service that you should be taking advantage of, YouTube Premium. A service that users pay a monthly fee to get rid of adverts and gain the ability to watch exclusive content. The appeal of YouTube is the ability to go from having no views on a video to millions in a matter of days, or even hours! This is due to the YouTube algorithm that allows for traffic towards your channel no matter how many subscribers or likes you have with YouTubes main goal to show its users the content they want to see making you money off ads played on your videos and spreading awareness of your brand for the low cost of… nothing.

 

Keep in mind that there are other social media sites you can and should advertise and have accounts on. it’s just worth keeping in mind that these are the best and most useful ones that we could find.

About Post Author

Maria

Maria was always a peoples’ person so she thought why not make a career out of this? So that’s how thenina was born!
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