The Small Tech Firm that Revolutionized Modern Marketing

Maria
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Read Time:2 Minute, 58 Second

There are two professions that are considered the oldest profession in our species history. One of them is a bit too adult to be discussed here. But the other is sales. And sales is just another word for marketing.

Marketing has been an integral part of our species development since we waded out of the oceans. It allows us to trade. It allows us to develop. It allows us to advance. Most of the world now lives under capitalist ideology, which is based on marketing. But just as society changes, so does marketing. Today we are looking at the small tech firm that single-handedly revolutionized modern marketing.

TechNotia

TechNotia is a small firm operating out of Silicone Valley in California. As we all know, Silicone valley is THE leading area of tech and development in the western world. It is where all the best minds meet to create the cutting edge of tech and where technological trends are decided.

TechNotia specializes in marketing solutions involving newer technologies and platforms. You most likely haven’t heard of them as they have operated under a few names and mainly deal directly with large companies rather than the general public.

Some of their notable achievements include assisting in refining some of the bigger search engines that compete with Google and helping to re-brand a few of the most popular fast food chains online personas.

The Big Revolution

Thanks to the advent of TV and radio we saw the world of marketing change forever. And then the internet changed it again. TechNotia was present in the third big change in this line.

In our digital age, advertising is handled a lot differently that is used to be. Billboards are replaced with pop-up ads. TV commercials are changed for YouTube adverts. And a lot of people are more than sick of this type of marketing. It has taken something that was meant to be a way to connect people and turned it into nothing more than an online advert hub.

But TechNotia was involved in a form of marketing that is a lot less invasive. It focuses around using subtle blogging methods to generate interest in a site and boost its standing on both search engines and in the public eye.

The Methods

Blog Optimization involves refining your blog layout and functionality to boost its exposure. Methods such as SEO and link building are great ways of doing this that were heavily introduced and refined by TechNotia and a few other firms.

I found niche edits to be a great type of link when optimizing your blog for maximum exposure. It turns out the idea of nice edits and their functionality is directly a result of the work TechNotia did in this field. Along with a lot of the functionality of quality SEO as well.

All of these methods are favorable as they are a lot more subtle that traditional advertising. In fact, 99% of the time users of websites that make use of these functions don’t even know they are being advertised to. This means consumers have less marketing shoved in their faces and businesses can boost their standing while also improving their reputation.

It has been proven that people prefer companies that are a lot less forceful with their advertising. So if you are in need of a marketing fix for your business, you might want to look into some of the various methods devised by TechNotia to help improve your websites exposure.

Maria

About Post Author

Maria

Maria was always a peoples’ person so she thought why not make a career out of this? So that’s how thenina was born!
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Why Now is the Time to Retrain as a Mortgage Broker

Maria
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Read Time:3 Minute, 33 Second

It can be soul-crushing to spend many years learning and training in a specific field only to find your passions for the said field has started to fade. It’s an age-old story. People change as they grow and slowly lose interest in many things they once loved.

We are lucky to live in a time where education and information are so readily available. And some nations are kind enough to even offer this education for free. So it isn’t all that difficult to change your chosen profession. All it requires is a bit of time commitment and courage.

Today we want to present to you the case of why you should consider retraining as a mortgage broker. We will explain what a mortgage broker actually does and why it could be the right job for you.

The Job

If you are lucky enough to be a homeowner then you were most likely tod that you should find a good mortgage broker when you started looking to apply for a mortgage. The title of the job should explain what a mortgage broker does quite well. They are the person who brokers the mortgage deal for you.

Mortgages come with a lot of legal paperwork and red-tape to wade through. It is a time-consuming process having to sift through it all. A mortgage broker essentially does all the heavy lifting for you. They communicate directly with the loan giver, be it a bank or private firm. They negotiate interest rates and repayment schemes.

Why Now Is The Time

You might be wondering why now is the time to think of retraining to be a mortgage broker. By all accounts, the housing market has seemingly been on a decline for a while and the global pandemic has halted people from buying and selling properties with much ease.

But we have seen a strong pattern that, after long periods of forced isolation in one area, people tend to look for a change in scenery. And we have also seen that whenever the housing market starts to fall, it eventually rises back in force.

So now is the time to re-train as a mortgage broker. Once the pandemic is mostly over there will be swarms of people looking for a new home. Someone needed a change of scenery. Others have sadly split from their old roommates. Others will finally be taking that plunge and buying their first home.

So there is going to plenty of demand for a good mortgage broker. And those already in the field stand to make a killing. Mortgage brokers also have the added bonus of not being entirely subservient to the housing market.

Variety

A mortgage broker is essentially a middle man lawyer. You will need a solid understanding of economics and economic law, alongside building and homeowner laws as well. But all of this knowledge means that even when the housing market is slow and there aren’t many buyers around, you can turn your talents elsewhere.

Mortgage brokers often dabble in other areas of law concerning houses, loans, and disputes that generally revolve around the real-estate division. A good example is disputes between banks and the people who have a mortgage with them. In this instance, a mortgage broker can act as an intermediary or even help one side with their legal troubles.

They are also often called to help settle contracts when people are looking at renting a property rather than buying. They can help both the landlords or the renters in cutting through all the legal paperwork. And mortgage brokers have been known to help those in real-estate development.

Re-Train

Re-training as a mortgage broker will take some time. Unless you have a legal background already it may not even be worth it. But if you have some experience in economics, law, and real estate, then you should look into it. There are a few places that offer a specific course. But mainly you just need to get trained up in the specific areas of law related to it and then find a firm to hire you. Once you are hired you will receive more in-depth training.

Maria

About Post Author

Maria

Maria was always a peoples’ person so she thought why not make a career out of this? So that’s how thenina was born!
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