The 2021 Guide to Finding your Target Demographic

Maria
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Read Time:4 Minute, 34 Second

Being a business owner can be an extremely difficult task, though you may walk into it thinking that you will make a lot of money and pursue your interest, you are in fact welcomed with a long list of issues that you have to overcome before you can become successful.   

There are a lot of things that you have to think about as a business, from marketing to pricing your goods. However, before you can focus on anything else you first need to make sure that you have found your target demographic.  

Finding your target demographic should be the first thing that you do when setting up a business.  After all, how are you supposed to know how to plan your marketing and general customer outreach if you do not know who your customer will be. You could always set out a general marketing tactic, but this would not be nearly as effective as a targeted marketing campaign, which is why finding your target demographic is so important. 

Now that you know the importance of finding your target demographic, then you may be wondering how you can go about doing so. Here is the 2021 guide to finding your target demographic.  

 

Do Some Public Screening 

The best thing that you do when trying to find out the target demographic for your product is to do a public screening, a public screening will give you the chance to communicate with the general public and gain their opinions and what they believe is the right demographic for the product.  

A very common thing for businesses to do is hold something called tester evenings. These evenings consist of setting aside separate groups of people under different demographics, so male and females and different age groups are a great way to set this up. 

You then ask this group of people to try your product, which you can gain their responses on. Usually, it is a good idea to set aside a questionnaire for them all to fill out and the one with the most positive response will usually be the target demographic that you will go for.  

 

Use your common sense 

A large part of figuring out what your target demographic depends on the use of common sense.  Say you are a business that specializes in the sales of cbd flower you aren’t going to hold testing groups for children.  

The same can be said about a lot of products, as you won’t necessarily target your female sanitary product line at men over 50. If you have a good marketing team as a part of your business, then they should be able to work out a general idea of who you should be targeting your product at. However, not every business has a dedicated marketing team, and if this is the case then you have to depend on yourself to figure it out. If you are someone that is having issues trying to figure out what your potential demographic may be, then you could always ask for advice from your fellow business owners, as they are usually more than happy to offer advice to those who may be in need of it. 

 

Check out competitors  

If you are someone that has a product or service that can be compared to pre-existing products, then a really easy thing that you can do in order to try and figure out your target demographic is looking at products that already exist on the market.  

You can then look at their product and their advertising techniques to see who they advertise to. You will be able to easily tell which particular demographic that they are advertising to, just by looking at small aspects of their ads. For example, if a company makes an advertisement for their product, they will usually use actors that fit into their target demographic. This is an extremely useful way of understanding your competitor’s demographic, so be sure to look out for things like this.  

Not only can you get an idea of what demographic other businesses are targeting, but you can get an understanding of what potential target audiences are being neglected. You may notice that a lot of companies are specifically targeting one demographic, and you may believe that another should also be targeted.  Targeting a demographic that is not being targeted by similar businesses will give you a USP which will really make you stand out from other businesses, which may improve the popularity of your business.  

 

Trial Advertising 

Something that is commonly done by businesses is something known as trial advertising. Trial advertising consists of running a number of different ads that are targeted at different demographics. These ads are then looked at to see which one had the best overall response.  Thanks to the use of social media metrics, you can now see exact analytics of how posts have been interacted with.  

You can use these metrics to figure out which of your trial ads have received more interaction for your desired target audience, you can then use this data to decide which demographics you are going to promote your products to. 

Something that we recommend is that you make sure that your advertising and promotions are targeted but not too exclusive, as you can still gain custom from other demographics that are not the ones that you have specifically selected.  

About Post Author

Maria

Maria was always a peoples’ person so she thought why not make a career out of this? So that’s how thenina was born!
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A Guide to Starting a Successful Online Marketing Company

Maria
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Read Time:4 Minute, 9 Second

One of the most successful and most popular business sectors to exist is marketing. For as long as there have been businesses, there has also been marketing. In order to run a successful business you need to have a good marketing team behind you. A lot of businesses use in-house marketing teams to work on the branding and promotion of their business, but that usually requires hiring a lot of full time workers, which can be very expensive.

Due to the expenses of hiring workers that have the specific purpose of working on marketing, a lot of businesses tend to outsource a marketing team. Outsourcing a marketing team cuts the middle man and saves businesses a lot of money as they only need to pay the fixed rate of the marketing team. Hiring  a pre-existing marketing team also removes a lot of the guesswork because you can look at examples of work they have already done and check their success rate, so you know whether or not they will be reliable. 

If you are someone that has a passion for marketing and you don’t want to simply join an already operating business, you may be thinking about setting up your very own marketing company.  Setting up a business can be a very expensive task, especially if you want to open up your own physical store.  Opening up a physical office for your marketing company is outdated, as there are few things that you need to have physically. Anything that you do own that  is physical can be stored in a number of options and this ecommerce order fulfilment company can help store any marketing tools or props. 

Moving online makes you much more accessible to potential customers and it is also much more inexpensive. Though running a marketing business online has its perks, there are still a lot of challenges that you have to overcome in order to be successful.  Here is our guide to starting a successful online marketing company. 

 

Do Competitor Research 

One of the biggest advantages that comes with being an online marketing company is being able to size up your competition from the comfort of your own home. For the most part, marketing companies will not advertise any price points as each price is really catered for each individual job that they do, which means that they can’t really have set prices. 

By looking at your potential competition’s website, you can get an idea of what sort of services they offer. By getting an idea of what they offer, you can make sure that you have that covered too in case someone compares both of your businesses. 

 

If you are really stuck on what price points you should be setting, you could always make an inquiry with the business. They will then send you a quote and you can use this to try and work out how much you should be charging for certain services. 

Find Clients

One of the hardest parts of setting up any sort of business is finding clients to work with, especially if you are newly established. The internet is a fantastic tool and you can use it to contact potential clients. 

 

We recommend that you put ads on business pages or similar sites, as this will target the kind of clients that you are looking for. An important part of running any business is having connections, especially in marketing. This is why we recommend that you work on some online networking, as this will mean that you will always have some form of connection for your business. There are plenty of online forums for business owners, so if you find one of them and manage to gain some popularity, then people may reach out to you.

Build a Website

If you are going to run an online business, then you will need some sort of website to operate your business from. Unless you are someone that is very familiar with building websites, we recommend that you employ someone else to do it for you. 

 

You want to make sure that your site looks as good as it possibly can as potential clients will be put off by anything that looks quite amateur. Someone that has experience in building websites for business clients will know exactly what your page needs to look like and will accommodate to make sure that you are up to par with your competitors. 

 

It is really important that your website is easy to navigate and all the services that you have to offer are very transparent, as nobody enjoys trying to look through a confusing a website and if someone has to try too hard to find what they are looking for, then they will simply click away and find a much more clear site.

About Post Author

Maria

Maria was always a peoples’ person so she thought why not make a career out of this? So that’s how thenina was born!
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A Breakdown of Microsofts Most Popular Marketing Tactics

Maria
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Read Time:3 Minute, 8 Second

Technology is one of the things that has most affected the rapid changes in society as it changed everything. Society now is so different from society before the technological boom, life then would be unrecognizable. We live in a time where it is possible to find anything out on the internet in less than a minute from the best sea of thieves hacks available to how to ice skate and every possible topic you can think of in between. One of the most well-known technology companies is Microsoft. Microsoft was founded back in 1975 in Albuquerque by two childhood friends from Seattle, Bill Gates and Paul Allen. Whilst one of the main reasons they managed to become a tech giant is because of the quality and consistency of their products, but it is also because they are one of the best companies at marketing. We’ve created a breakdown of the tactics and techniques Microsoft uses to market itself.  

 

Advertising

Advertising is the most popular and the most well-known marketing tactic. There isn’t a successful company that doesn’t spend lots of resources on trying to make their advertising as good as it can possibly be. Advertising is the act of getting your products promoted, the most common way to advertise is to pay for a space in something like a magazine or on a billboard to promote your product. This will help your products to reach more people and it will make it more likely for more sales to occur. As Microsoft has such great products to promote, their advertising campaigns are always a success as their products and the company speak for themselves. Microsoft is also a very rich company so they can afford bigger advertising campaigns than smaller businesses, which again helps to reach more people.  

Sales Promotion

Sales promotions are one of the most successful forms of marketing and are one of the most well-received tactics used on consumers. Everyone loves a sale; it makes people want to purchase more as if they don’t, they feel like they’re missing out as most sales promotions only last for a short period of time. Sales promotions have been shown to massively increase sales numbers whether it’s a price reduction or an offer like buy one get a one-half price, it is always popular among consumers. As Microsoft is an extremely wealthy company, they can afford to frequently offer these discount deals which means they’re always helping their sales, other smaller companies may not be able to offer deals like Microsoft do as it may cause them to make a loss on their products that they cannot afford. 

 

Direct Marketing

As Microsoft has such a loyal and solid customer base they can often focus on direct marketing. Direct marketing is a technique in which Microsoft would communicate directly with groups of consumers that they have identified as target customers. Microsoft uses many different types of direct marketing, they use internet marketing mainly, which is also referred to as digital marketing. This is the main type that they use as it is the least expensive but is also becoming the most effective. Digital marketing is promoting products on the internet as this generates traffic which can often lead to new business. They also use social media marketing which is likely to become the most effective form of marketing in the next decade. The other forms that are becoming less effective but still generate some business include display adverts, email and text message marketing, experimental marketing, and they often still send mail directly to people’s homes.  

About Post Author

Maria

Maria was always a peoples’ person so she thought why not make a career out of this? So that’s how thenina was born!
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How Companies are Using TikTok as a Marketing Tool

Maria
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Read Time:3 Minute, 33 Second

The way in which companies market their businesses has drastically changed in the last few decades. In the past, companies would turn to advertise techniques such as billboards and TV adverts. But times have changed and the old marketing methods are no longer effective. The world seems to have moved entirely online and so if a business wants to find success, then it must move all of its usual marketing techniques online too. 

As the world of general marketing has advanced, so has the world of marketing your business online. When companies first started using online platforms to advertise their businesses there were limitations on how they could do so. Aside from the standard online ad and video sponsorship, there were not many marketing options. However, more and more platforms are finding success on the internet and with this success comes to brand new opportunities for business marketing,  

 

The newest platform that has been taking the world by storm is TikTok. TikTok is a video-sharing platform that allows content creators to share short clips based on essentially any topic. It is hard to go anywhere these days without being exposed to TikTok. This does not just mean on the internet, advertisements for the site can be seen in the real world and on television.  

Due to the sheer popularity of TikTok, there is no wonder why companies have turned to the site as a marketing tool, but how exactly are they utilizing the features that TikTok has to offer? 

Interacting with existing content creators 

One of the most popular and arguably most successful ways in which companies are using TikTok as a marketing tool is through collaborations with pre-existing content creators. Much like youtube, a lot of the content creators on TikTok have managed to find fame that transcends the limits of the site.  

With this fame comes a lot of fans and a big audience, so any smart business owner will choose to collaborate with a content creator in order to appeal to their fans. Collaboration can be done in a number of ways, depending on the kind of business that you own. If a business sells a certain product, then they will usually give the content creator a selection of this product along with a sum of money. As a result of this, the content creator will be expected to make a video showing them using your product or talking about it. If a business offers a service rather than a product, then the content creator would be expected to create a video of them engaging with this service.  

This marketing technique is extremely successful as fans are often highly influenced by the actions of their favorite content creator, so there is no wonder why so many businesses have chosen to use this marketing technique to advertise their companies.  

Personal business account 

As well as using the popularity of other creators, many businesses have chosen to create their own personal TikTok. Having an independent account is extremely beneficial to businesses. First of all, it allows them to directly advertise their business and show their followers exactly what products and services they have to offer.  It also allows them to engage directly with their customers through the comment section as well as personal messages. This means that companies are able to easily access customer feedback and also respond to any concerns or compliments that their customers may have in relation to their products, which will allow them to provide a good quality of customer service. 

Having an independent TikTok account will also mean that the business can earn money from the account. TikTok pays content creators that bring a lot of traffic to the site, so this means you can make some additional income to support the business.  It’s not easy to get a popular TikTok site up and running, but you can buy cheap tiktok likes with paypal to get your business page up and going.  

Having a personal business account is extremely beneficial in terms of understanding what is working and what is not working with your business.  TikTok works with analytics, so you can see the engagement with certain products and posts.  

About Post Author

Maria

Maria was always a peoples’ person so she thought why not make a career out of this? So that’s how thenina was born!
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The Business of Medicine: How American Hospitals Work

Maria
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Read Time:3 Minute, 27 Second

America has always viewed itself as the leader of the western world. It asserts that it is at the forefront of technological innovation, sociological trends, and ethical treatment. This is far from true. In fact, the only areas America is number one in is Nuclear weapons and Guns.

The area we want to look at today is one area that is very controversial around the globe and that is the American health care system. As you most likely know, America does not have free health care. Quite the opposite. In America, you get charged for everything. Even if you are put in an ambulance after an emergency. You are charged for it.

Today we want to take a look at how the American Healthcare system works in terms of it being a business. We will examine how Hospitals secure their drugs. How patients pay for treatments. And why healthcare isn’t free.

The Issues

It would be irresponsible to talk about all this without first addressing the issues that come alongside having health that is as expensive as America’s. Studies are unable to predict just how many people die every year because they didn’t go to a hospital when they needed to simply because they knew they couldn’t afford it.

Turning healthcare into a product has meant it is sealed off to those who generally need it most. This imposes a real threat of death upon a lot of Americans. Many people develop extreme anxiety over the prospect of getting sick, but this is made worse with the financial implications piled on.

The Patients

So how does an American Hospital work in terms of fees? To put it simply it functions the same as, say, a plumber or an electrical might. They perform a service and then present you with a bill. But this is more of a scam than most people realize. A lot of things you might think are free, such as the use of the beds and ambulance usage when being transported, actually cost you. And they can cost quite a lot. They even go as far as to charge a mother to hold her own child.

Patients have two ways of settling up these bills. They can pay them directly or, more commonly, they are handled by a person’s health insurance provider. This works just like any regular insurance. Once the bill is received the insurance company will pay all of it. In return, you make regular payments to the insurance company. Of course, health insurance in America is expensive. Many people take specific jobs simply to get health insurance as a working perk.

The Drugs

In countries like the UK, hospitals are all part of one organization. And this organization gets its funding from the government and the tax-payer. So it is also the government that buys the drugs the NHS needs. They also get their supplies from distributors such as facemedstore.com. The supplies are bought to be distributed to the entire hospital network.

In America, each hospital has to make its own purchases from big pharma companies. This is why you see a lot of American hospitals using experimental or less heard of drugs. Big Pharma makes a killing off selling drugs to a hospital in the same way someone would try to upsell you a new car.

This has a knock-on effect that hospitals in poorer areas are unable to afford the drugs and supplies they desperately need. This creates a system where, again, those who are most vulnerable and in need of these supplies cannot get them. While the rich and powerful have unlimited access.

Why Does it Cost

The simple reason that American healthcare isn’t free is that America is the center of capitalism. It is a country run by the operations. Laws and made and changed off the backs of cooperation donations and lobbying. And as long as there is money to be made from hospitals, it will be a long time before we see free healthcare in America. It’s a sad truth of the western world.

About Post Author

Maria

Maria was always a peoples’ person so she thought why not make a career out of this? So that’s how thenina was born!
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Why Now is the Time to Retrain as a Mortgage Broker

Maria
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Read Time:3 Minute, 33 Second

It can be soul-crushing to spend many years learning and training in a specific field only to find your passions for the said field has started to fade. It’s an age-old story. People change as they grow and slowly lose interest in many things they once loved.

We are lucky to live in a time where education and information are so readily available. And some nations are kind enough to even offer this education for free. So it isn’t all that difficult to change your chosen profession. All it requires is a bit of time commitment and courage.

Today we want to present to you the case of why you should consider retraining as a mortgage broker. We will explain what a mortgage broker actually does and why it could be the right job for you.

The Job

If you are lucky enough to be a homeowner then you were most likely tod that you should find a good mortgage broker when you started looking to apply for a mortgage. The title of the job should explain what a mortgage broker does quite well. They are the person who brokers the mortgage deal for you.

Mortgages come with a lot of legal paperwork and red-tape to wade through. It is a time-consuming process having to sift through it all. A mortgage broker essentially does all the heavy lifting for you. They communicate directly with the loan giver, be it a bank or private firm. They negotiate interest rates and repayment schemes.

Why Now Is The Time

You might be wondering why now is the time to think of retraining to be a mortgage broker. By all accounts, the housing market has seemingly been on a decline for a while and the global pandemic has halted people from buying and selling properties with much ease.

But we have seen a strong pattern that, after long periods of forced isolation in one area, people tend to look for a change in scenery. And we have also seen that whenever the housing market starts to fall, it eventually rises back in force.

So now is the time to re-train as a mortgage broker. Once the pandemic is mostly over there will be swarms of people looking for a new home. Someone needed a change of scenery. Others have sadly split from their old roommates. Others will finally be taking that plunge and buying their first home.

So there is going to plenty of demand for a good mortgage broker. And those already in the field stand to make a killing. Mortgage brokers also have the added bonus of not being entirely subservient to the housing market.

Variety

A mortgage broker is essentially a middle man lawyer. You will need a solid understanding of economics and economic law, alongside building and homeowner laws as well. But all of this knowledge means that even when the housing market is slow and there aren’t many buyers around, you can turn your talents elsewhere.

Mortgage brokers often dabble in other areas of law concerning houses, loans, and disputes that generally revolve around the real-estate division. A good example is disputes between banks and the people who have a mortgage with them. In this instance, a mortgage broker can act as an intermediary or even help one side with their legal troubles.

They are also often called to help settle contracts when people are looking at renting a property rather than buying. They can help both the landlords or the renters in cutting through all the legal paperwork. And mortgage brokers have been known to help those in real-estate development.

Re-Train

Re-training as a mortgage broker will take some time. Unless you have a legal background already it may not even be worth it. But if you have some experience in economics, law, and real estate, then you should look into it. There are a few places that offer a specific course. But mainly you just need to get trained up in the specific areas of law related to it and then find a firm to hire you. Once you are hired you will receive more in-depth training.

About Post Author

Maria

Maria was always a peoples’ person so she thought why not make a career out of this? So that’s how thenina was born!
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