The Small Tech Firm that Revolutionized Modern Marketing

Maria
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Read Time:2 Minute, 58 Second

There are two professions that are considered the oldest profession in our species history. One of them is a bit too adult to be discussed here. But the other is sales. And sales is just another word for marketing.

Marketing has been an integral part of our species development since we waded out of the oceans. It allows us to trade. It allows us to develop. It allows us to advance. Most of the world now lives under capitalist ideology, which is based on marketing. But just as society changes, so does marketing. Today we are looking at the small tech firm that single-handedly revolutionized modern marketing.

TechNotia

TechNotia is a small firm operating out of Silicone Valley in California. As we all know, Silicone valley is THE leading area of tech and development in the western world. It is where all the best minds meet to create the cutting edge of tech and where technological trends are decided.

TechNotia specializes in marketing solutions involving newer technologies and platforms. You most likely haven’t heard of them as they have operated under a few names and mainly deal directly with large companies rather than the general public.

Some of their notable achievements include assisting in refining some of the bigger search engines that compete with Google and helping to re-brand a few of the most popular fast food chains online personas.

The Big Revolution

Thanks to the advent of TV and radio we saw the world of marketing change forever. And then the internet changed it again. TechNotia was present in the third big change in this line.

In our digital age, advertising is handled a lot differently that is used to be. Billboards are replaced with pop-up ads. TV commercials are changed for YouTube adverts. And a lot of people are more than sick of this type of marketing. It has taken something that was meant to be a way to connect people and turned it into nothing more than an online advert hub.

But TechNotia was involved in a form of marketing that is a lot less invasive. It focuses around using subtle blogging methods to generate interest in a site and boost its standing on both search engines and in the public eye.

The Methods

Blog Optimization involves refining your blog layout and functionality to boost its exposure. Methods such as SEO and link building are great ways of doing this that were heavily introduced and refined by TechNotia and a few other firms.

I found niche edits to be a great type of link when optimizing your blog for maximum exposure. It turns out the idea of nice edits and their functionality is directly a result of the work TechNotia did in this field. Along with a lot of the functionality of quality SEO as well.

All of these methods are favorable as they are a lot more subtle that traditional advertising. In fact, 99% of the time users of websites that make use of these functions don’t even know they are being advertised to. This means consumers have less marketing shoved in their faces and businesses can boost their standing while also improving their reputation.

It has been proven that people prefer companies that are a lot less forceful with their advertising. So if you are in need of a marketing fix for your business, you might want to look into some of the various methods devised by TechNotia to help improve your websites exposure.

Maria

About Post Author

Maria

Maria was always a peoples’ person so she thought why not make a career out of this? So that’s how thenina was born!
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Why Now is the Time to Retrain as a Mortgage Broker

Maria
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Read Time:3 Minute, 33 Second

It can be soul-crushing to spend many years learning and training in a specific field only to find your passions for the said field has started to fade. It’s an age-old story. People change as they grow and slowly lose interest in many things they once loved.

We are lucky to live in a time where education and information are so readily available. And some nations are kind enough to even offer this education for free. So it isn’t all that difficult to change your chosen profession. All it requires is a bit of time commitment and courage.

Today we want to present to you the case of why you should consider retraining as a mortgage broker. We will explain what a mortgage broker actually does and why it could be the right job for you.

The Job

If you are lucky enough to be a homeowner then you were most likely tod that you should find a good mortgage broker when you started looking to apply for a mortgage. The title of the job should explain what a mortgage broker does quite well. They are the person who brokers the mortgage deal for you.

Mortgages come with a lot of legal paperwork and red-tape to wade through. It is a time-consuming process having to sift through it all. A mortgage broker essentially does all the heavy lifting for you. They communicate directly with the loan giver, be it a bank or private firm. They negotiate interest rates and repayment schemes.

Why Now Is The Time

You might be wondering why now is the time to think of retraining to be a mortgage broker. By all accounts, the housing market has seemingly been on a decline for a while and the global pandemic has halted people from buying and selling properties with much ease.

But we have seen a strong pattern that, after long periods of forced isolation in one area, people tend to look for a change in scenery. And we have also seen that whenever the housing market starts to fall, it eventually rises back in force.

So now is the time to re-train as a mortgage broker. Once the pandemic is mostly over there will be swarms of people looking for a new home. Someone needed a change of scenery. Others have sadly split from their old roommates. Others will finally be taking that plunge and buying their first home.

So there is going to plenty of demand for a good mortgage broker. And those already in the field stand to make a killing. Mortgage brokers also have the added bonus of not being entirely subservient to the housing market.

Variety

A mortgage broker is essentially a middle man lawyer. You will need a solid understanding of economics and economic law, alongside building and homeowner laws as well. But all of this knowledge means that even when the housing market is slow and there aren’t many buyers around, you can turn your talents elsewhere.

Mortgage brokers often dabble in other areas of law concerning houses, loans, and disputes that generally revolve around the real-estate division. A good example is disputes between banks and the people who have a mortgage with them. In this instance, a mortgage broker can act as an intermediary or even help one side with their legal troubles.

They are also often called to help settle contracts when people are looking at renting a property rather than buying. They can help both the landlords or the renters in cutting through all the legal paperwork. And mortgage brokers have been known to help those in real-estate development.

Re-Train

Re-training as a mortgage broker will take some time. Unless you have a legal background already it may not even be worth it. But if you have some experience in economics, law, and real estate, then you should look into it. There are a few places that offer a specific course. But mainly you just need to get trained up in the specific areas of law related to it and then find a firm to hire you. Once you are hired you will receive more in-depth training.

Maria

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Maria

Maria was always a peoples’ person so she thought why not make a career out of this? So that’s how thenina was born!
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Why a Happy Workforce is Essential to Your Business Success

Maria
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Read Time:3 Minute, 41 Second

The work of the business is one of the most volatile places anyone can ever explore. With over 60% of new start-ups failing within the first 3 years and mass lay-offs happening around the world due to the Covid-19 crisis, it is more important now than ever to find as many ways as possible to keep your business facing forward and producing a profit. In this article, we will be briefly exploring why keeping your most valuable resource content at work can make the difference between a failed business and a 7-figure buy-out.

 

Work within your Means

You may have spent hundreds of hours a month slaving over your brand new idea for a business and put in huge amounts of money while overworking yourself half to death, but that doesn’t mean that your employees should be following suit. You may have been motivated by your extreme passion, but those under you will likely be motivated by the fact they have a job.

Sometimes it can feel like your staff isn’t putting nearly as much into this as you are, making you think you should hire in new people or find a way to get them to work harder, but such thinking just ends you in this endless list of “would you rather” questions. In the end, it is only yourself who should be putting in this kind of work and the rest might require some patience.

 

Your Staff aren’t Superheroes

It may seem counter-intuitive, but having people spend more time working in a week actually lowers their productive output. The 40-hour workweek is far more lenient than the week’s employees have historically been put through, but there is a very good reason that it has become the standard.

There are many health risks associated with working much longer than 40 hours a week, such as increased stress, increased likelihood of substance abuse, and significant increases in health issues further on in life. Beyond all this, there is this simple fact that people who don’t get enough sleep and time away from work find themselves severely hindering their creative ability, which leads to further stress as they start to underperform at work.

 

There’s Value in Happiness

Beyond the simple downsides of unhappy staff, let’s move on to the positive aspects of happy staff. Keeping your business’ work environment pleasant and comfortable helps clear your employee’s minds of stress and encourages them to seriously knuckle down and excel.

A few extra plants and maintaining the aesthetics of an office may seem like redundant spending, but it has been shown time and time again that this is the exact sort of thing that directly translates into positive working habits amongst employees as they feel more encouraged to turn up to work and do a great job. After all, everyone is more productive when they are relaxed and enjoying themselves.

 

Learn from the Greats

There doesn’t have to be a limit to how impressive your working environment is. Many companies have proved this, such as gaming studio Valve, which has an unbelievably relaxed atmosphere, allowing staff to pick and choose exactly what they wish to work on. This has allowed them to dig down and discover the raw creative passion in their already skilled developers and allows them to produce widely appreciated products.

The internet and tech colossus Google have prided themselves for decades on treating their staff almost like hotel guests, giving them all of the freedom they desire with their workweeks and work-loads, basing their success on their output instead of restricting how they produce it.

 

Food for Thought

In these tumultuous times, it is more important than ever to keep a close eye on your profit margins and spending. Nevertheless, keeping your workforce happy can be one of the most important acts you take as a business owner. It is always worth listening to your employee’s needs and letting them know that, even though they are at work, they shouldn’t feel like they are trapped.

Allowing employees to free their minds and feed their creativity brings an unparalleled advantage above other companies, especially in these times where one person with a great idea can make all the difference in a sea of failed attempts.

Maria

About Post Author

Maria

Maria was always a peoples’ person so she thought why not make a career out of this? So that’s how thenina was born!
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The Four Greatest Platforms to Market Your Company On

Maria
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Read Time:3 Minute, 10 Second

In the constantly updating age of social media, it is important to keep up to date on the varying ways to advertise your company and its services, and what that advertising does for you and your company. In this article you will find the greatest social media platforms to display your company on; why you should be using them, and how.

 

Facebook

Facebook is the world’s largest social media giant, and it shows with over one billion active users every month, giving you the potential for you to be seen by the most users possible. Unfortunately, Facebook is less friendly than other sites of the same nature with it having a lower engagement rate with brands than sites like Twitter or YouTube, meaning it is important to have a larger, more diverse following to make sure that you are noticed, increasing your chance of going viral. With over sixty million businesses on Facebook, it is necessary to have a Facebook page, especially if you’re looking to compete with any other companies on social media.

 

Twitter

Twitter is a great platform to use for advertising directly through interaction with consumers and other companies. Most large, well-known brands, music artists, and influencers have an active Twitter account that is used daily to advertise to millions of people.

Twitter gives you the ability to directly interact with your fanbase and respond to feedback making it an excellent tool for spreading your brand on social media. One of the most well-known Twitter accounts being Wendy’s, who have used their Twitter account to be as savage as possible replying to messages from their fans giving them tones of attention and making them one of the most popular fast-food Twitter accounts.

 

Instagram

Instagram is a must-have for when you are aiming for the younger demographic with a massive 75% of all 18-24 years olds using the site. Instagram is a necessity for those that want to interact with and get shared amongst younger audiences with its sleek design and snappy algorithm catering to the younger audience allowing them to find what they’re interested in using the explore page.

This is a website for any brand, new or old, showing a competitive environment on the site with influencers starting off small and growing a huge following in a matter of weeks. Instagram users also have access to the inbuilt analytic tool called “insights” to find which demographics are interacting with your content; how your content is getting shared and how valuable your content is, check out this guide to post insights on instagram.

 

YouTube

YouTube is a platform you need to utilize if you’re wanting to get recognized. With over a billion hours watched every day and its own premium service that you should be taking advantage of, YouTube Premium. A service that users pay a monthly fee to get rid of adverts and gain the ability to watch exclusive content. The appeal of YouTube is the ability to go from having no views on a video to millions in a matter of days, or even hours! This is due to the YouTube algorithm that allows for traffic towards your channel no matter how many subscribers or likes you have with YouTubes main goal to show its users the content they want to see making you money off ads played on your videos and spreading awareness of your brand for the low cost of… nothing.

 

Keep in mind that there are other social media sites you can and should advertise and have accounts on. it’s just worth keeping in mind that these are the best and most useful ones that we could find.

Maria

About Post Author

Maria

Maria was always a peoples’ person so she thought why not make a career out of this? So that’s how thenina was born!
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A Look at Different Marketing Techniques Used Around the World

Maria
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Read Time:4 Minute, 2 Second

Global marketing is a powerful tool and a competitive field. It is difficult to take a product and market it to an entire planet. There are some companies that have done this to great success such as Coca-Cola, McDonald’s, and Starbucks. All of them household names with locations across the globe.

But the interesting thing about marketing, even global, is that it differed from country to country. Wherever you go you will find various different marketing techniques being employed to entice customers to spend their hard-earned money. Today we want to take a tour around the globe and examine some of these differing techniques. We will also examine how effective or ineffective these strategies actually are.

The United States of America

It is easy to forget that the USA, while called one country made up of states, is really 50 countries slapped together. Each state is gigantic. Bigger than most countries. And yet they all fall under one flag. And this shared heritage makes it easy to market to a large population.

To many outsiders, America looks like one big Disneyland. Everywhere you go you are bombarded with advertisements, slogans, logos, and free-samples. The country is the epicenter of capitalism. America makes use of the most basic marketing tactics. But they are basic because they work.

You have your cheap and corny TV adverts, playing around the clock on a number of stations. You have radio adverts and billboards everywhere. America loves to use happy, smiling imagery with bright colors and over the top actors. The idea is to create a positive association with the products being marketed. And it often works. It does mean that people visiting America are often overwhelmed by the constant stream of marketing.

Germany

Germany takes a more subtle approach to its marketing tactics. The German people are industrious and logical people. They are creative and strong-willed and don’t waste time on frivolous adverts. This is why you will find German marketing techniques often are direct and to the point.

Germans don’t need all the fluff and filler when they want to find zuckerfest geschenke für kinder or a new car or Xmas gifts. This means companies can focus more on the product. This is great for consumers as you are presented with all the needed information to make an informed purchase.

You will find that Germany uses less physical marketing as well. While there are still bus-stop adverts, billboards, and posters, they are in smaller numbers than America. Think of it like Times Square vs a Library. One is subtle, quiet, and filled with the needed information. The other is a museum of adverts and bright flashing slogans.

The United Kingdom

The UK has been the focus of the world’s attention for a while now due to Brexit. They have spent four years trying to get a deal sorted. But we mention Brexit as it is a great look into the advertising techniques of the UK.

In the UK, you will find advertising is everywhere, but it is a lot subtler than in the USA. Think of it as a middle ground between Germany and the USA. There are plenty of bus adverts and posters. But they aren’t as in your face or direct. British TV also has stricter regulations about TV adverts as well. Generally, the commercials you see in England are a lot more polished and professional. Not just anyone can get their advert on TV as the prices for it are a lot higher.

Since the nation is so small compared to the USA, any company can really market themselves to everyone. So that means there is a lot more competition. This is why it is mainly the big companies that use traditional advertising techniques.

Brexit is a prime example of how the UK uses more subtle advertising. The Leave campaign employed a lot of stealth marketing tactics to get people on their side. Utilizing a lot of social media and interviews rather than direct marketing. This sort of tactic can be seen a lot in the UK.

Australia

Australia is a beautiful land. White sandy beaches with crystal clear waters. Beautiful wildlife and stunning scenery. And the marketing strategies of Australia seem to match this. Like the USA, Australia is filled with cheesy commercials and visual imagery in public. Albeit to a lesser degree, it is still present. But rather than using slogans and catchphrases, Australia banks more into visual imagery.

A large percentage of the Australian population is made up of immigrants. So businesses over there try to appeal to these people by presenting them with images of the traditional Australian dream. Sexy models running along beaches. Beautiful sunsets viewed by a loving couple. Family BBQs in the summer sun.

Maria

About Post Author

Maria

Maria was always a peoples’ person so she thought why not make a career out of this? So that’s how thenina was born!
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The Time Is Running Out! Think About These 7 Ways To Change Your Social Media Tips For Business

Maria
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Read Time:5 Minute, 8 Second

Introduction about social media for business

Social media is one of the amazing ways to connect with the people who already love a particular brand. It’s also important to reach out to those who haven’t heard about the business yet. Social media is gradually becoming one of the most prominent aspects of digital marketing, which provides incredible benefits that help in reaching millions of customers worldwide. Some of the important social media tips that are required for any business will be discussed in this article.

Importance of social media in case of the businesses:

There are different reasons for social media to be used in the business:

  1. As everyone can do social media marketing even without investing a lot of money. It is possibly the best cost-effective way for the advertising strategy. One can simply create an account and sign up for free on almost all the social networking platforms. Being cost-effective is important as it helps someone to accomplish a greater return on investment in their businesses.
  2. One of the important reasons for any business to do their marketing through social media is that nowadays the customers are spending time on different social media platforms. It is a great way to engage and interact with the customers on a personal level. By performing some of the simple market research, this can help someone to determine which social networks the targeted audience uses the most. In addition to this, by communicating and engaging with the customers, the business can win their attention and convey their brand message.
  3. Social media presence of the business normally makes it easier for the customers to connect with the business. This will normally help in improving customer loyalty and retention. Developing a loyal customer base is one of the vital goals for any business, so they should include social media in their strategy. Usually, the brand loyalty and satisfaction of the customer go hand in hand. Social media is not confined to introduce any product, the same can also be used for the promotional campaigns.
  4. One of the important benefits of social media is that it normally helps to increase the website traffic. By sharing the content on social media, one is providing the users to click through their website and visit it for some more information. The more quality content someone shares on their social account, the more incoming traffic one will generate while making the conversion opportunities.
  5. In calculating the ranking of the website, the presence in social media is becoming an important factor. The algorithm which secures the successful ranking keeps developing. Nowadays, it is not enough to simply optimize the website and update the blog regularly. Some of the prominent and successful brands tend to have a healthy social media presence. This presence acts as the signal to the search engines that the particular brand is credible, valuable, and trustworthy.
  6. Press releases are a valuable part of any marketing strategy, especially when someone is launching a new product or making some huge change in the company, but most people may get wrong in the distribution part. Social media can help with the PR strategy.

Some of the important social media tips for the business:

  1. Social media tools are easy to use and one can get started with the organic posts for free. Like every other good business strategy, using social media for any business success needs to start with some good plan. Some of the steps of the planning includes the setting of the social media objectives and goals, researching about the competition, conducting the audit of the social media, and creation of the social media calendar.
  2. It is important to look for the best platform to use. To make sure someone is using the social media for their business effectively, they will need to conduct some research of their own. This type of research will mainly help to understand how some of their specific audience spends their time online. One can use various social channels to reach different audiences, or to meet the different business goals.
  3. One needs to clearly understand who their audience is. Depending on the nature of the business and industry one will have a big impact on where one can find its audience.
  4. People appreciate those brands which are accessible and do appreciate their supporters. One should try to be the kind of brand by engaging at every possible opportunity with their followers. The business should show personal interest by asking the customers to share their opinions, likes, preferences, dislikes, and so on. One should like and respond to the people’s comments. One can try to invite some enthusiastic promoters to submit their content and then share the same with the audience.
  5. One should try to use the visuals correctly and wisely. Vision is one of the very powerful senses. Using the sight, normally people collect information, develop feelings, adopt opinions, and decide on the appropriate action to take in response to what they have seen. By using some high-quality images and videos, one can support the power of sight for a better result. One can provide information about their business, services, and products.
  6. If some business is getting started with social media marketing, they should remember that they don’t need to be an expert in every area of social media to accomplish their marketing objectives. They should always start small and most importantly, should have the mindset of learning. It is better to spend some time every day on social media to try out new things.
  7. As someone implements their social strategy, it’s important to track what things work and what doesn’t. One can then fine-tune their efforts and improve the results.

Social media marketing for any business can be hard work. But the benefits are huge. If someone doesn’t take it seriously, they will definitely miss out on customers, leads, online visibility, and sales. One should use some of these tactics to fine-tune their social media marketing strategy until they have created the winning strategy. One should always remember that social networks are mainly made for conversing with each other.

Maria

About Post Author

Maria

Maria was always a peoples’ person so she thought why not make a career out of this? So that’s how thenina was born!
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5 Important Points You Must Know For Entrancing Social Media Marketing Approach

Maria
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Read Time:4 Minute, 57 Second

In the era of digital, almost all types of tasks are on a digital platform. Earlier it used to be physical marketing where the marketing person visits person to person for promotion of the products or services. This process was not effective, as many people may not even see for the product or services which they are marketing. This takes a lot of efforts and a very bad experience for the marketing personals. Therefore, marketing came digital where all the marketing efforts become successful. This marketing is the need of the current digital world where almost all the people use some of the social media platforms, it can be Instagram, Facebook, twitter etc. If you are the person who wants to do marketing in social media follow this article to the end, we are going to tell the entrancing social media marketing approach.

What is social media marketing?

Social media marketing is the marketing strategy where all the products and services are marketing on social media platforms. This marketing is different from traditional marketing as it has several other features which are not there in that marketing. In this marketing, you can choose the potential customers to whom you can market your products or services. This marketing is possible only because of the marketing feature available on social media platforms. The best convincing method to use these feature is discussed in a further article. Social media marketing will convince you in all perspective, reaching a large number of audience, promoting your products, showcasing your skills, promoting your skills and umpteen number of thing you can have through this marketing.

5 best strategy for social media marketing

All the social media promotion need to follow some important points before promoting their products or services otherwise, like in traditional marketing, all your efforts might go in vain. So follow the below steps carefully;

  • Convincing product or services: There must be convincing products or services which you want to deliver to the audience. These must be of top-notch quality otherwise audience might now be convinced with your products or services. They have several options available from where they can achieve their convincing products or services. If you are promoting your business then what it offers should be of the need what customers want. If the things what business offers is of no use, then why they will see the product or the services of the business.

The best way to judge what you offer is the need of the customer is to place yourself in place of the customers and you see for the products as convincing to you as a customer then, go for it, It will be required by all. If what your business offers didn’t convince you as a customer then no people might have an interest in the products or services what business offers. Therefore, before offering the products or services check for the top-notch quality of it, Tell the customers, why you are promoting it, what the customers can get if they have what you offer. This will increase the engagement your social media promotion.

  • Fluent communication: All the promotion of your social media handles must have the proper communication of the details what you promote. This will aid the customers to know about the products or services what you offer. This communication needs to cover all the minute detail what customer need to know about the products or services what you offer. This process is very important because the engagement of the products or services comes through effective communication.

Many of the business try to communicate about them to all, this will lead to a negative reaction to your social media posts as most of them are not interested in those products or services. Therefore communicate to the potential target audience.

This can be better understood with the example if you belong to the legal background and you promote your legal service through social media. If you use legal jargons in the promotion this will lead to a barrier to the communication as the person from medical background couldn’t understand these jargons.

  • Differentiate from the common concern: There are a lot of social mediapromoters available on the platform, who promote their services. This makes a lot of hurdles for the new marketer to enter into the market. Therefore, you must make some unique quality in your products or services which makes it uncommon. Costumers attracted towards the thing which they find new in the market, as the customers tend to attract towards new things. You must be cautious that the products or services which you promote must not be too far from the common things related to those products or services otherwise, it will lead to the downward slope of your insight statistics table.

  • Conversation: To enhance the personal touch with your audience, you must have to do conversation with them as they have several doubts which need to be answered. If their queries are not answered they may be dissatisfied and may not come in your social media profile. This is very much important for new marketers as it is the base for them to grow further in digital marketing. Through the best conversation you can speak to the audience about what new things are going to come up in the next promotional post, this will lead to, getting new engagement in the next social media posts.
  • Digitalising the full organisation: Only the handler of social media shouldn’t be doing the promotional work for the organizations. Allowing access to all the employee to promote their products and services will lead anonymous reach of the audience, as they upload some promotional posts in their social media handles. For accomplishing this you must have to share the details of the posts with them through some social media groups.

From the above discussion, you might have understood the 5 most important entrancing social media marketing approach.

Maria

About Post Author

Maria

Maria was always a peoples’ person so she thought why not make a career out of this? So that’s how thenina was born!
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