Technology is one of the things that has most affected the rapid changes in society as it changed everything. Society now is so different from society before the technological boom, life then would be unrecognizable. We live in a time where it is possible to find anything out on the internet in less than a minute from the best sea of thieves hacks available to how to ice skate and every possible topic you can think of in between. One of the most well-known technology companies is Microsoft. Microsoft was founded back in 1975 in Albuquerque by two childhood friends from Seattle, Bill Gates and Paul Allen. Whilst one of the main reasons they managed to become a tech giant is because of the quality and consistency of their products, but it is also because they are one of the best companies at marketing. We’ve created a breakdown of the tactics and techniques Microsoft uses to market itself.
Advertising is the most popular and the most well-known marketing tactic. There isn’t a successful company that doesn’t spend lots of resources on trying to make their advertising as good as it can possibly be. Advertising is the act of getting your products promoted, the most common way to advertise is to pay for a space in something like a magazine or on a billboard to promote your product. This will help your products to reach more people and it will make it more likely for more sales to occur. As Microsoft has such great products to promote, their advertising campaigns are always a success as their products and the company speak for themselves. Microsoft is also a very rich company so they can afford bigger advertising campaigns than smaller businesses, which again helps to reach more people.
Sales promotions are one of the most successful forms of marketing and are one of the most well-received tactics used on consumers. Everyone loves a sale; it makes people want to purchase more as if they don’t, they feel like they’re missing out as most sales promotions only last for a short period of time. Sales promotions have been shown to massively increase sales numbers whether it’s a price reduction or an offer like buy one get a one-half price, it is always popular among consumers. As Microsoft is an extremely wealthy company, they can afford to frequently offer these discount deals which means they’re always helping their sales, other smaller companies may not be able to offer deals like Microsoft do as it may cause them to make a loss on their products that they cannot afford.
As Microsoft has such a loyal and solid customer base they can often focus on direct marketing. Direct marketing is a technique in which Microsoft would communicate directly with groups of consumers that they have identified as target customers. Microsoft uses many different types of direct marketing, they use internet marketing mainly, which is also referred to as digital marketing. This is the main type that they use as it is the least expensive but is also becoming the most effective. Digital marketing is promoting products on the internet as this generates traffic which can often lead to new business. They also use social media marketing which is likely to become the most effective form of marketing in the next decade. The other forms that are becoming less effective but still generate some business include display adverts, email and text message marketing, experimental marketing, and they often still send mail directly to people’s homes.