How Companies are Using TikTok as a Marketing Tool

Maria
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Read Time:3 Minute, 33 Second

The way in which companies market their businesses has drastically changed in the last few decades. In the past, companies would turn to advertise techniques such as billboards and TV adverts. But times have changed and the old marketing methods are no longer effective. The world seems to have moved entirely online and so if a business wants to find success, then it must move all of its usual marketing techniques online too. 

As the world of general marketing has advanced, so has the world of marketing your business online. When companies first started using online platforms to advertise their businesses there were limitations on how they could do so. Aside from the standard online ad and video sponsorship, there were not many marketing options. However, more and more platforms are finding success on the internet and with this success comes to brand new opportunities for business marketing,  

 

The newest platform that has been taking the world by storm is TikTok. TikTok is a video-sharing platform that allows content creators to share short clips based on essentially any topic. It is hard to go anywhere these days without being exposed to TikTok. This does not just mean on the internet, advertisements for the site can be seen in the real world and on television.  

Due to the sheer popularity of TikTok, there is no wonder why companies have turned to the site as a marketing tool, but how exactly are they utilizing the features that TikTok has to offer? 

Interacting with existing content creators 

One of the most popular and arguably most successful ways in which companies are using TikTok as a marketing tool is through collaborations with pre-existing content creators. Much like youtube, a lot of the content creators on TikTok have managed to find fame that transcends the limits of the site.  

With this fame comes a lot of fans and a big audience, so any smart business owner will choose to collaborate with a content creator in order to appeal to their fans. Collaboration can be done in a number of ways, depending on the kind of business that you own. If a business sells a certain product, then they will usually give the content creator a selection of this product along with a sum of money. As a result of this, the content creator will be expected to make a video showing them using your product or talking about it. If a business offers a service rather than a product, then the content creator would be expected to create a video of them engaging with this service.  

This marketing technique is extremely successful as fans are often highly influenced by the actions of their favorite content creator, so there is no wonder why so many businesses have chosen to use this marketing technique to advertise their companies.  

Personal business account 

As well as using the popularity of other creators, many businesses have chosen to create their own personal TikTok. Having an independent account is extremely beneficial to businesses. First of all, it allows them to directly advertise their business and show their followers exactly what products and services they have to offer.  It also allows them to engage directly with their customers through the comment section as well as personal messages. This means that companies are able to easily access customer feedback and also respond to any concerns or compliments that their customers may have in relation to their products, which will allow them to provide a good quality of customer service. 

Having an independent TikTok account will also mean that the business can earn money from the account. TikTok pays content creators that bring a lot of traffic to the site, so this means you can make some additional income to support the business.  It’s not easy to get a popular TikTok site up and running, but you can buy cheap tiktok likes with paypal to get your business page up and going.  

Having a personal business account is extremely beneficial in terms of understanding what is working and what is not working with your business.  TikTok works with analytics, so you can see the engagement with certain products and posts.  

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The Complete Startup Guide for your Independent Business

Maria
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Read Time:4 Minute, 39 Second

Starting up an independent business is a dream for so many people worldwide. Most people know the struggle of having to do everything that your boss asks you to do, even if it involves long weekly working hours, staying later than you were meant to, and completing tasks that you don’t want to. If you have your own independent business, then all of these issues go out of the window as you’re allowed to work the hours that work for you and you can delegate the jobs that you don’t want to complete to your employees. This gives people much more freedom than they would have if they were an employee which makes it appealing to so many people. The only reason that most people who dream of having an independent business don’t have one is that it’s a lot of work to be successful. To be able to run an independent business you need to have an in-depth knowledge of many areas including legal issues, finance issues, sales and marketing issues, and human resources knowledge. Whilst there is a lot to learn to be successful, in recent years more people than ever have been able to start up their own independent business and start living the life that they want to live. We’ve created a complete start-up guide with the best advice for you if you want to start up your own independent business.  

Prepare Yourself for the Workload

Starting up an independent business is no easy task if it was everybody would do it. In the initial period of setting up an independent business, there will be so much work for you to do, including some things that you’re probably not yet aware that you’ll need to do. It will take up a lot of your time initially and it’ll also be really expensive so make sure you’re aware of the situation. Some things that you’ll need to consider when starting up your independent business is you’ll have to have raised enough capital prior to finance everything the business does, and you’ll need the right balance of money invested in assets and cash flow as cash flow issues can destroy a company. You’ll also need a great idea and a unique selling point for your business, you’ll need to find some great employees who suit your business, and you’ll have to get your business out there to potential customers. Whilst it is a lot, it is doable as long as you have a solid plan for the future of your business and can manage your time well to deal with all the work you’ll need to be doing. 

Register your Business as a Corporation or an LLC

If you start your business as a ‘sole proprietorship’, this is a big risk as it holds you liable for any debt that the business incurs which can put you and your personal assets at risk. You should always form your business as a corporation, there are several to choose from. The most popular is an S corporation as this type of corporation is the best option for great tax treatment. A-C corporation, this type is what most investors look out for, so this is great if you’re trying to raise capital and a Limited Liability Corporation. Luckily, it is cheap and easy to register your business as any of these corporations. This is a great first step in protecting yourself but there are some additional actions you should take for additional security. You should always use the corporation’s name on any documents as this clearly highlights that you and the business are separate entities and should be treated that way, this also applies to signatures. In addition to this, you should keep all funds separate, taxation separate, and any corporation transactions should be completely separate from your individual transactions.  

Name and Website

Picking a name for your business is a really important decision as it helps to form people’s first impression of the business. Choosing a business name can be tricky as there are many rules associated with what you can call your business, the whole list can be found online. Legal issues aside, it is also important to choose a name that is consumer-friendly. You should never pick a name that is difficult to spell or pronounce as this will put people off shopping with your business, and you also shouldn’t pick a name that could potentially limit your business as it grows. The best thing to do is to narrow your choice down to 5 potential names and test the name with a focus group, with potential employees, with partners, and with potential investors. Whichever name gets the most positive response will likely be the best name for your business. 

Having an amazing website is vital in our current society as any potential investors or clients will check for a website first and this will massively impact their first impression of your business. Knowing your website will be looked at is great as it’s another way for you to demonstrate the value of the business. Web design can be difficult if you have no experience in it, but as it is so important, we believe it is definitely worth outsourcing the work and there are some great options for web design in Manchester to have a killer website made.  

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How To Market a Digital Product in the Physical World

Maria
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Read Time:4 Minute, 44 Second

Digital products have very quickly become one of the most commonly purchased types of products in the world. With the meteoric rise of smartphones and video gaming becoming a widely popular and lucrative industry, there is an unprecedented amount of money to be made in selling things that have no actual existence in the physical world.

With this rise in a whole new, metaphysical form of product, humanity has had to develop new and ever-creative ways to describe and sell these bundles of data to each other, and hopefully, I should be able to teach a few basics and give some ideas here.

 

What is a Digital Product?

Firstly, we should clear something up; What exactly is a digital product? Though this might seem obvious to yourself, it isn’t always completely clear to the layman. A digital product is anything sold that exists purely on some sort of computer. This covers everything from video games bought on an online store to ebooks, music, applications, and even military programs.

 

Why should I sell digital?

Without the need for manufacturing and worrying about minimizing the cost of acquiring materials and buildings, digital products can allow anyone with enough know-how to make a lot of money, regardless of how much staff or capital they have. A lot of these products will also have close real-world equivalents, which helps a lot in formulating marketing strategies, as you can base your strategy on existing strategies for similar products.

 

Pricing

Although it doesn’t always pop straight to mind when you think about marketing, the price of a product brings a lot of implicit qualities to a product which consumers will subconsciously think about when they read the price tag of your product. With many digital products being cheap to develop and almost completely costless to replicate, it can be very tempting to charge very small amounts for your product.

Unfortunately, pricing yourself too low will not only affect profits, but it will also make customers distrust your product. People have certain price points which they associate with different levels of quality for different products and it is hard to sway them out of those zones, so do your research of similar products and work out where in the pricing range you can expect to get the most sales and stick around there.

 

Bonuses

Everyone loves a freebie, from the poorest to the richest of society. In the physical world, you will often find high-ticket items and services come with a lot of added extras, displayed as “free of charge” despite the fact that you still have to pay to receive those items. The usual issue here is that providing additional products often incurs a decent cost to the seller.

The magic of digital sales swoops in here to help, as adding bonuses to purchases will cost you next to nothing while making any purchase more desirable to the customer, and uniquely with digital products, this can be implemented at any price point! Even something as simple and easy to make as a themed wallpaper can tip someone from a window-shopper to a customer.

 

Influence the people, influence the market

“Influencer” has become a popular term to describe those who often make their money on the internet using largely their looks and personality. Essentially the same as “e-celebs”, these people blog and vlog to huge audiences of tens of thousands to even millions of adoring fans. Tapping into these huge markets of people can be difficult and costly, but the rewards are more than worth it.

 

Community spirit

Influencer communities are unique in that they are much more easily swayed than regular groups of people when their favorite personality is selling them something. This creates a mutually-beneficial ecosystem where the product makes some money and earns some recognition, the influencer gets paid and their community gets their hand on exciting new products recommended to them by someone they trust.

This has led to a huge number of influencers taking on marketing and partnerships with companies and have earned many products space in the public eye. I bet you can even think of a dozen products marketed to you by influencers which you would never have heard of otherwise! You may have even noticed that any influencer can sell anything, meaning that you can even get your vps hosting company off the ground using Instagram models.

 

Old-school

All of the traditional methods of marketing can also work wonders for your digital product. These days even the largest bill-boards will frequently be occupied by such products as Netflix, Amazon Prime, and even various VPN companies. Getting your product’s name out there in any way can help!

 

Shop Yourself Around

Many digital companies also choose to visit conventions around the world to give a public face to their virtual world and hand out physical freebies to keep themselves in your mind. All sorts of conventions from business conventions filled with high-ticket clients to comic conventions filled with thousands of susceptible buyers can be a fantastic feeding ground for hopeful capitalists.

As you can see, it isn’t so hard to find ways to get the word out about your digital product, and you should never see the digital nature of something as a barrier to making some money. Public opinion of digital products has started to sway away from the traditional idea of distrusting anything online, and anti-virus software is more advanced than ever, so your customers will often sleep easy buying from your brand.

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The Business of Medicine: How American Hospitals Work

Maria
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Read Time:3 Minute, 27 Second

America has always viewed itself as the leader of the western world. It asserts that it is at the forefront of technological innovation, sociological trends, and ethical treatment. This is far from true. In fact, the only areas America is number one in is Nuclear weapons and Guns.

The area we want to look at today is one area that is very controversial around the globe and that is the American health care system. As you most likely know, America does not have free health care. Quite the opposite. In America, you get charged for everything. Even if you are put in an ambulance after an emergency. You are charged for it.

Today we want to take a look at how the American Healthcare system works in terms of it being a business. We will examine how Hospitals secure their drugs. How patients pay for treatments. And why healthcare isn’t free.

The Issues

It would be irresponsible to talk about all this without first addressing the issues that come alongside having health that is as expensive as America’s. Studies are unable to predict just how many people die every year because they didn’t go to a hospital when they needed to simply because they knew they couldn’t afford it.

Turning healthcare into a product has meant it is sealed off to those who generally need it most. This imposes a real threat of death upon a lot of Americans. Many people develop extreme anxiety over the prospect of getting sick, but this is made worse with the financial implications piled on.

The Patients

So how does an American Hospital work in terms of fees? To put it simply it functions the same as, say, a plumber or an electrical might. They perform a service and then present you with a bill. But this is more of a scam than most people realize. A lot of things you might think are free, such as the use of the beds and ambulance usage when being transported, actually cost you. And they can cost quite a lot. They even go as far as to charge a mother to hold her own child.

Patients have two ways of settling up these bills. They can pay them directly or, more commonly, they are handled by a person’s health insurance provider. This works just like any regular insurance. Once the bill is received the insurance company will pay all of it. In return, you make regular payments to the insurance company. Of course, health insurance in America is expensive. Many people take specific jobs simply to get health insurance as a working perk.

The Drugs

In countries like the UK, hospitals are all part of one organization. And this organization gets its funding from the government and the tax-payer. So it is also the government that buys the drugs the NHS needs. They also get their supplies from distributors such as facemedstore.com. The supplies are bought to be distributed to the entire hospital network.

In America, each hospital has to make its own purchases from big pharma companies. This is why you see a lot of American hospitals using experimental or less heard of drugs. Big Pharma makes a killing off selling drugs to a hospital in the same way someone would try to upsell you a new car.

This has a knock-on effect that hospitals in poorer areas are unable to afford the drugs and supplies they desperately need. This creates a system where, again, those who are most vulnerable and in need of these supplies cannot get them. While the rich and powerful have unlimited access.

Why Does it Cost

The simple reason that American healthcare isn’t free is that America is the center of capitalism. It is a country run by the operations. Laws and made and changed off the backs of cooperation donations and lobbying. And as long as there is money to be made from hospitals, it will be a long time before we see free healthcare in America. It’s a sad truth of the western world.

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Why Now is the Time to Retrain as a Mortgage Broker

Maria
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Read Time:3 Minute, 33 Second

It can be soul-crushing to spend many years learning and training in a specific field only to find your passions for the said field has started to fade. It’s an age-old story. People change as they grow and slowly lose interest in many things they once loved.

We are lucky to live in a time where education and information are so readily available. And some nations are kind enough to even offer this education for free. So it isn’t all that difficult to change your chosen profession. All it requires is a bit of time commitment and courage.

Today we want to present to you the case of why you should consider retraining as a mortgage broker. We will explain what a mortgage broker actually does and why it could be the right job for you.

The Job

If you are lucky enough to be a homeowner then you were most likely tod that you should find a good mortgage broker when you started looking to apply for a mortgage. The title of the job should explain what a mortgage broker does quite well. They are the person who brokers the mortgage deal for you.

Mortgages come with a lot of legal paperwork and red-tape to wade through. It is a time-consuming process having to sift through it all. A mortgage broker essentially does all the heavy lifting for you. They communicate directly with the loan giver, be it a bank or private firm. They negotiate interest rates and repayment schemes.

Why Now Is The Time

You might be wondering why now is the time to think of retraining to be a mortgage broker. By all accounts, the housing market has seemingly been on a decline for a while and the global pandemic has halted people from buying and selling properties with much ease.

But we have seen a strong pattern that, after long periods of forced isolation in one area, people tend to look for a change in scenery. And we have also seen that whenever the housing market starts to fall, it eventually rises back in force.

So now is the time to re-train as a mortgage broker. Once the pandemic is mostly over there will be swarms of people looking for a new home. Someone needed a change of scenery. Others have sadly split from their old roommates. Others will finally be taking that plunge and buying their first home.

So there is going to plenty of demand for a good mortgage broker. And those already in the field stand to make a killing. Mortgage brokers also have the added bonus of not being entirely subservient to the housing market.

Variety

A mortgage broker is essentially a middle man lawyer. You will need a solid understanding of economics and economic law, alongside building and homeowner laws as well. But all of this knowledge means that even when the housing market is slow and there aren’t many buyers around, you can turn your talents elsewhere.

Mortgage brokers often dabble in other areas of law concerning houses, loans, and disputes that generally revolve around the real-estate division. A good example is disputes between banks and the people who have a mortgage with them. In this instance, a mortgage broker can act as an intermediary or even help one side with their legal troubles.

They are also often called to help settle contracts when people are looking at renting a property rather than buying. They can help both the landlords or the renters in cutting through all the legal paperwork. And mortgage brokers have been known to help those in real-estate development.

Re-Train

Re-training as a mortgage broker will take some time. Unless you have a legal background already it may not even be worth it. But if you have some experience in economics, law, and real estate, then you should look into it. There are a few places that offer a specific course. But mainly you just need to get trained up in the specific areas of law related to it and then find a firm to hire you. Once you are hired you will receive more in-depth training.

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Why a Happy Workforce is Essential to Your Business Success

Maria
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Read Time:3 Minute, 41 Second

The work of the business is one of the most volatile places anyone can ever explore. With over 60% of new start-ups failing within the first 3 years and mass lay-offs happening around the world due to the Covid-19 crisis, it is more important now than ever to find as many ways as possible to keep your business facing forward and producing a profit. In this article, we will be briefly exploring why keeping your most valuable resource content at work can make the difference between a failed business and a 7-figure buy-out.

 

Work within your Means

You may have spent hundreds of hours a month slaving over your brand new idea for a business and put in huge amounts of money while overworking yourself half to death, but that doesn’t mean that your employees should be following suit. You may have been motivated by your extreme passion, but those under you will likely be motivated by the fact they have a job.

Sometimes it can feel like your staff isn’t putting nearly as much into this as you are, making you think you should hire in new people or find a way to get them to work harder, but such thinking just ends you in this endless list of “would you rather” questions. In the end, it is only yourself who should be putting in this kind of work and the rest might require some patience.

 

Your Staff aren’t Superheroes

It may seem counter-intuitive, but having people spend more time working in a week actually lowers their productive output. The 40-hour workweek is far more lenient than the week’s employees have historically been put through, but there is a very good reason that it has become the standard.

There are many health risks associated with working much longer than 40 hours a week, such as increased stress, increased likelihood of substance abuse, and significant increases in health issues further on in life. Beyond all this, there is this simple fact that people who don’t get enough sleep and time away from work find themselves severely hindering their creative ability, which leads to further stress as they start to underperform at work.

 

There’s Value in Happiness

Beyond the simple downsides of unhappy staff, let’s move on to the positive aspects of happy staff. Keeping your business’ work environment pleasant and comfortable helps clear your employee’s minds of stress and encourages them to seriously knuckle down and excel.

A few extra plants and maintaining the aesthetics of an office may seem like redundant spending, but it has been shown time and time again that this is the exact sort of thing that directly translates into positive working habits amongst employees as they feel more encouraged to turn up to work and do a great job. After all, everyone is more productive when they are relaxed and enjoying themselves.

 

Learn from the Greats

There doesn’t have to be a limit to how impressive your working environment is. Many companies have proved this, such as gaming studio Valve, which has an unbelievably relaxed atmosphere, allowing staff to pick and choose exactly what they wish to work on. This has allowed them to dig down and discover the raw creative passion in their already skilled developers and allows them to produce widely appreciated products.

The internet and tech colossus Google have prided themselves for decades on treating their staff almost like hotel guests, giving them all of the freedom they desire with their workweeks and work-loads, basing their success on their output instead of restricting how they produce it.

 

Food for Thought

In these tumultuous times, it is more important than ever to keep a close eye on your profit margins and spending. Nevertheless, keeping your workforce happy can be one of the most important acts you take as a business owner. It is always worth listening to your employee’s needs and letting them know that, even though they are at work, they shouldn’t feel like they are trapped.

Allowing employees to free their minds and feed their creativity brings an unparalleled advantage above other companies, especially in these times where one person with a great idea can make all the difference in a sea of failed attempts.

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